by Marcelo Garcia Cisneros February 22, 2016 Follow @mgc75February 22, 2016 If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some arguing for it, and new rules and regulations coming out about it. So, why is everyone talking about native ads and … Continue reading Why Is Everyone Talking About Native Ads?
by Wendy Marx February 9, 2016 Follow @wendymarxFebruary 9, 2016 When asked how to define native advertising, about 49% of one study’s respondents replied with a resounding “Ummm…” So you too don’t fall into the “don’t know” category, we’ve come up with this quick primer on native advertising, otherwise known as promoted or sponsored content. … Continue reading What is Native Advertising? Discover its B2B Marketing Power
by Carey Wodehouse February 2, 2016February 2, 2016 In the world of mobile app development, we’re always looking for shorter development cycles, quicker time to deployment, and better app performance. With two operating systems dominating the landscape, businesses creating mobile apps often face a compromise: apps that provide a better user experience, or apps that … Continue reading 7 Reasons Why Facebook’s React Native is the Future of Hybrid App Development
A new API gives buyers access to native ad inventory on Yahoo properties and other apps using Yahoo App Publishing. Ginny Marvin on January 20, 2016 Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers will still be able to buy native ad inventory on Yahoo owned and … Continue reading Yahoo Adds Native Inventory To BrightRoll Exchange
by Matei Gavril January 8, 2016 Follow @Prmediaonline1January 8, 2016 It was a great year for native ads in 2015. As is always the case, though, same ads stood out more than others. In case you’re unfamiliar with the concept of native ads, they’re ads that “blend in” with the overall content on a website. … Continue reading The Top Native Ads of 2015
by Vitaly Pecherskiy January 7, 2016 Follow @vitalypecherskiJanuary 7, 2016 Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle. Matthew B. Crawford, an American writer and research … Continue reading What Does the FTC’s New Native Advertising Guidance Mean for Brands?
by Ben Frederick @mp_benfred, (January 07, 2016) Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016, a study from Trusted Media Brands , Inc. has found. The survey of clients and agency executives, released Wednesday, was conducted by Advertiser Perceptions. Although display ads — including … Continue reading Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum
by Bob Hutchins December 1, 2015 Follow @BobhutchinsDecember 1, 2015 Great content doesn’t have to be complex, expensive, technical, or loaded with production value. Some of the most memorable tweets of all time are the most simple. Take Oreo’s Super Bowl “You Can Still Dunk In the Dark” tweet as an example. Great social content … Continue reading Building Simple & Powerful Native Content With Ford
by William Yates November 18, 2015 Follow @novacomcorpNovember 18, 2015 Business-to-business (B2B) traditional online advertising has always been a powerful and effective channel for targeted and focused B2B marketing communications, when delivered contextually, and through appropriate channels. However this effective traditional route to business communication is now threatened by ad blocking systems, mainly deployed by … Continue reading B2B Native Advertising: Delivering Powerful Brand Credibility
Vitaly PecherskiyOctober 22, 2015 Viewability is a hot topic in ad tech. And with good reason—studies have shown that just half of all ads online are actually seen. This is, understandably, a big concern for marketers who are paying for ads that may never even get the chance to reach consumers. While I strongly believe … Continue reading Why Viewability Is Irrelevant In Native Advertising
