A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals. Rachel Edwards on January 4, 2023 This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a … Continue reading Implementation partner: The final brick in your DAM foundation
Category Archives: Martech-MarketingGuide
Whatever happened to journey orchestration?
Here’s a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away. Tony Byrne on August 12, 2022 Five years ago, it seemed like journey orchestration technology was having a moment. Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau … Continue reading Whatever happened to journey orchestration?
6 strategies for using a DAM to manage modular content
The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then … Continue reading 6 strategies for using a DAM to manage modular content