Marketers in US and Europe continue to flock to native and programmatic advertising formats. Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to … Continue reading Native advertising, the new marketing workhorse
Steve Hamm — November 9, 2016 Follow @maasprosrdu— November 9, 2016 If your content marketing strategy is falling flat and newsletter sign-ups are dwindling, blame your behind-the-times internet marketing service. When discussing the problems associated with creating ad content that consumers will read, our digital marketing agency knows the direction to success: native advertising. What … Continue reading Digital Marketing Agency Offers Insider Look At Native Advertising
Placecast says its location-enabled units outperform conventional native ads. Greg Sterling on October 17, 2016 Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing … Continue reading Can location make native ads better and more relevant?
by Yash MehtaOctober 14, 2016 The concept of native advertising is relatively old and it basically involves advertisements that go hand in hand with the look and feel of the content that they are surrounded with. Ever since the concept of native advertising along with content came into existence, there has been an increase in … Continue reading The Future of Native Advertising in Content Marketing
by Scott Barnett Follow @scottabarnettSeptember 30, 2016 Jeff Jarvis recently posted about his concerns surrounding native advertising. He concludes that there is a problem with native advertising and that it is not the solution to the publisher revenue challenge. He proposes the following solution in his article: We have to shift from reach to relevance, … Continue reading The Problem With Native Advertising for Hyperlocals
by Elad DrukmanSeptember 20, 2016 Why native ads? Native ads can be defined as ad units that fit into the look and feel of the publisher website. The word ‘native’ refers to the ad fitting natively into the site. Examples of native ads: advertisement posts in your Facebook feed; the first few ‘sponsored’ results on … Continue reading Why Native Ads?
by ZOG Digital Follow @zogdigitalSeptember 8, 2016 Google’s ads have changed at least 10 times in the past decade, so it comes as no surprise that most users cannot identify which results on a SERP are paid advertisements and which are organic results. Google ads have changed from having background shading to a white background … Continue reading Editorial or Advertising?: Native Ads and Disclosure
by Tobi Elkin, Staff Writer @tobielkin, July 27, 2016 About 90% of what people do on a mobile device occurs in-app, vs. 10% via the mobile Web. One of the most exciting areas of in-app advertising is working with native advertising on mobile devices. Jun Group is in the business of getting consumers to engage … Continue reading Native In-App Placements And Rewarded Video Play Well In Native Space
by Laurie Sullivan @lauriesullivan, July 19, 2016 For the first time, Google will give advertisers the ability to buy programmatic native advertisements in DoubleClick Bid Manager across smartphones, tablets, and desktop. The ads will match the look, feel and style of their surrounding content on a publisher’s Web site. The news, announced Tuesday at the … Continue reading Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers. James Smith on June 30, 2016 Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile … Continue reading Why the digital advertising ecosystem loves native
