Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads. Rich Rosenzweig on May 10, 2017 PageFair’s 2017 Adblock Report features a survey asking people who use ad blockers about which units in particular drove them to block. … Continue reading When is a native ad not native? Understanding it’s all about context
Asaf Hartuv — April 6, 2017 Follow @asafhartuv— April 6, 2017 Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching and funny series of photos in another. To continue to reach the customers you want and to remain relevant, … Continue reading How Programmatic Native Advertising Will Increase Your Profits
Ashley Andrada — March 17, 2017 — March 17, 2017 According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than processing an image or banner. The question, at this point, isn’t whether or not native advertising can be effective. It’s how best to utilize native ads to … Continue reading 9 Tactics to Be a Native Advertising Pro
Asaf Hartuv — March 14, 2017 Follow @asafhartuv— March 14, 2017 Native advertising has become a major focus in recent years as marketers have looked for new ways to connect with audiences who have become too savvy – and too leery – of the advertising methods that had once been successful. Many people now use … Continue reading Video is New Focus for US Native Advertising
Asaf Hartuv — March 13, 2017 Follow @asafhartuv— March 13, 2017 Advertisers are in a critical moment in time. There is a plethora of new ways for brands to reach their target audiences thanks to the numerous online outlets and emerging technology. At the same time, consumers have become savvier than ever about advertising – … Continue reading What Mobile Native Ads Need
Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right. Steve Olenski on March 10, 2017 The world of online marketing is constantly changing. Banner ads have been replaced by native ads, which offer a better CTR (click-through rate) and higher leads. Native advertising has been used … Continue reading Still not sold on native advertising? 3 benefits you should know about.
15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading 15 Things You Need To Know About Programmatic Native
15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading !5 Things You Need To Know About Programmatic Native
Melissa Burns — December 22, 2016 Follow @Melissa_Burns— December 22, 2016 Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some … Continue reading The Latest Trends in Native Advertising (and How to Avoid Scams)
Marketers in US and Europe continue to flock to native and programmatic advertising formats. Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to … Continue reading Native advertising, the new marketing workhorse
