Tag Archives: Name

Gratuitous Name Dropping And Other Deceptions

Dave BrockOctober 15, 2015 I got an interesting email from a lead gen company. There was a fascinating line in the email: “We just published a study at [Company Name] about how conversion rates on cold sales emails improve if you gratuitously mention a famous customer, investor, or shared LinkedIn contact.” I was intrigued by … Continue reading Gratuitous Name Dropping And Other Deceptions →

7 Ways Domain Name And Web Hosting Impacts E-commerce SEO

eCommerce

Joy MaliSeptember 16, 2015 When starting a new e-commerce business, one of the most important decisions you have to make is choosing the right web hosting service provider and a domain name. Many people do not know about the significance of domain name and web hosting related to the search engine optimization. Your online business … Continue reading 7 Ways Domain Name And Web Hosting Impacts E-commerce SEO →

Talent Branding: What’s In a Name?

Branding

Maren HoganAugust 21, 2015 That infamous question – What’s in a name? As we tragically found out, a lot. A name can carry thoughts, feelings and ideas that may or may not accurately reflect the subject. For employers, the name of their company holds a lot of weight when it comes to the attraction of … Continue reading Talent Branding: What’s In a Name? →

A Rose By Any Other Name: How to Name Your Business or Startup

Startups

Zoe SentirmaiAugust 10, 2015 According to Shakespeare, ‘A rose by any other name would smell as sweet’. When it comes to naming your business or startup in a digital world, not any name will perform as sweet. Pre-90s, it was relatively easy to name a new business, with one golden rule providing guidance for those with … Continue reading A Rose By Any Other Name: How to Name Your Business or Startup →

Name Game: How To Target And Achieve Ideal Results

Innovation

Jeff KorhanMay 10, 2015 One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first … Continue reading Name Game: How To Target And Achieve Ideal Results →

Presidential Candidate Fails: Domain Name Lessons for Brand Marketers

Branding

Paul MaccabeeApril 29, 2015 Let’s share a warning for candidate Hillary Clinton, along with Ted Cruz, Marco Rubio and the airplane hanger full of other GOP presidential hopefuls who are suiting up for the battle to win the right to redecorate the Oval Office, ride in Air Force One and know that when the White … Continue reading Presidential Candidate Fails: Domain Name Lessons for Brand Marketers →

How Can Small Businesses Compete with Big Name Stores?

Small Business

Vishal PindoriyaApril 14, 2015 Many small business owners dream of being the next Bill Gates or Richard Branson. Obviously, most of them do so because the idea of being filthy rich is more than a little enticing, but money isn’t everything. Sure, money’s something. Heck, I don’t know anyone personally who will turn down a … Continue reading How Can Small Businesses Compete with Big Name Stores? →

How To Pick The Right Domain Name

Search Engine Optimization

by Ruud Hein April 14th, 2015 Which domain name you want depends on what you do. On how you make money online now and how you plan to make money online. Are you producing? A producer or the producer? Are you selling? A seller or the seller? CHOICE? Whether youre the … Continue reading How To Pick The Right Domain Name →

Native Advertising: Old Practice, New Name?

Ad Campaigns

Robert GlazerMarch 27, 2015 Why don’t consumers trust native advertising? On the HBO talk show “Last Week Tonight With John Oliver,” Oliver said that native ads try to fool consumers by posing as editorial content. In the way he speaks about it, native advertising is a new fad that only exists in its current digital … Continue reading Native Advertising: Old Practice, New Name? →

Don’t Be Foolish With Your Domain Name

Digital Marketing, Website Guidelines

Mike RastielloMarch 16, 2015 Over my 5 years at LyntonWeb I’ve helped launch hundreds of new website, and that’s not an exaggeration. When launching a new site, you need to update the DNS to point the domain name to the new server (if there is one; there usually is for us). Wait, “what is DNS?”, you’re probably … Continue reading Don’t Be Foolish With Your Domain Name →