Angela Hausman, PhDFebruary 6, 2015 If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social media marketing” to “digital marketing”. This was a very conscious shift on my part, but is it simply semantics or does the shift show something more fundamental happening in this … Continue reading Social Media or Digital Marketing? A Rose by Any Other Name?
By Shelby Clarke November 15, 2014 We all know the important role social media plays in good marketing. A lot of time is spent organizing important posts and managing social media. Our audience is online, so we need to be, too. But how much time do we spend on the details – things like our … Continue reading Four Big Name Brands with Great Social Media Cover Images
By Stacey MacDougall, Published October 13, 2014 Choosing the domain name for your business website can be one of the most exciting aspects of gaining an online presence. It’s the equivalent of giving your online business a home. And what do physical and online real estate have in common? The importance of location, location, location. … Continue reading 3 Tips to Choosing a Successful Domain Name
One of the first ways to implement this strategy by mass Internet exposure. You can choose to advertise something, but many people use their domain names to refer to a mass exposure campaign. It can also be your name, trademark, your company name, but a Web URL is unforgettable, and gives you quick access to … Continue reading Picking a Domain Name For Maximum Sales Online
It is crucial for any business to have a smart commercial strategy regarding their trade marks and domain names. Domain names can usually be registered quickly and inexpensively. Top Level Domain(TLD) is the suffix such as .us or .uk or .fr-it denotes the country. Within TLDs there are 2 sub-categories 1. Generic TLDs such as … Continue reading Domain Name Law-the Essentials For Your Online Business
