Tag Archives: Myths

Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths

by Brenda Stoltz January 27, 2016 Follow @BSStoltzJanuary 27, 2016 If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to beat A/B testing. It’s one of the most heavily used CRO methods and is effective … Continue reading Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths

7 Poisonous Conversion Optimization Myths

Alex BirkettOctober 8, 2015 Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. This is especially true in any marketing-related field – partially because there are no universal practices and partially because content marketers are rewarded for producing highly shareable and linkable content (not always 100% accurate … Continue reading 7 Poisonous Conversion Optimization Myths

Why You Shouldn’t Write Your Own Explainer Video Script – 3 Writing Myths Debunked

Eric StrongAugust 28, 2015 “The most important part of an explainer video isn’t the video…it’s the script” – Neil Patel of QuickSprout Let me start this post by stating that I don’t write explainer video scripts. I am not writing this to try to make writers look better. I am an artist who storyboards and illustrates … Continue reading Why You Shouldn’t Write Your Own Explainer Video Script – 3 Writing Myths Debunked

The Hitchhiker’s Guide to the Galaxy of Social Media Myths

John DoyleAugust 23, 2015 “I just want to talk with you for a minute about your fascination with 20th century communications tactics.” The last time I hitchhiked, I got picked up by a cop who ended up racing me back to my apartment at burglary-in-progress speed—with the sirens blasting and the lights a-flashing—because there really was … Continue reading The Hitchhiker’s Guide to the Galaxy of Social Media Myths

Social Media Automation Myths – Addressing The Elephant In The Room

Vasudha VeerannaAugust 15, 2015 Social media automation is a boon, particularly when you’re strapped for time, and having trouble juggling all your social accounts. Despite the many advantages of automation, some people may warn you against using it to boost your social media marketing efforts on the following grounds. But let me tell you just … Continue reading Social Media Automation Myths – Addressing The Elephant In The Room