by Jake Camacho March 23, 2016March 23, 2016 With so many people talking about social media these days, there’s bound to be a bit of misinformation thrown into the mix. It can all get very confusing – especially if you’re new to the game. Even seasoned pros can be misled by all the half-truths floating … Continue reading Are These Social Media Myths Hurting Your Strategy?
by AJ Agrawal March 22, 2016 Follow @ajalumnifyMarch 22, 2016 Social media has grown up over many years and it’s now a firm part of everybody’s life. For individuals, it’s a way to discover. For businesses, it’s a chance to sell to your target audience. But there are still a number of myths floating around. … Continue reading Debunking the 10 Common Social Media Myths
by Brenda Stoltz January 27, 2016 Follow @BSStoltzJanuary 27, 2016 If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to beat A/B testing. It’s one of the most heavily used CRO methods and is effective … Continue reading Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths
by Gina Badalaty December 14, 2015 Follow @GinabadDecember 14, 2015 There is a wealth of information available on how to become a better blogger, but are these ideas really effective? Are the “tried and true” tips always correct or do they sometimes have it wrong? Here are 9 “must do” blogging myths: Myth 1: Write … Continue reading Top 9 “Must Do” Blogging Myths
by Jackie Nagel November 12, 2015 Follow @synnovatiaNovember 12, 2015 A national poll conducted by National Federation of Independent Business (NFIB) shed light on the most common external factors stunting small business growth. Although the majority of small business owners stated their desire to grow, few show an inclination to do so. Are small business … Continue reading Debunking the Myths of Small Business Growth
Alex BirkettOctober 8, 2015 Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. This is especially true in any marketing-related field – partially because there are no universal practices and partially because content marketers are rewarded for producing highly shareable and linkable content (not always 100% accurate … Continue reading 7 Poisonous Conversion Optimization Myths
There’s no shortage of misconceptions surrounding digital marketing. Columnist Scott Rayden walks us through some of the most common myths and debunks them once and for all. Scott Rayden on October 1, 2015 If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital … Continue reading 15 Digital Marketing Myths CMOs Need To Stop Believing
Eric StrongAugust 28, 2015 “The most important part of an explainer video isn’t the video…it’s the script” – Neil Patel of QuickSprout Let me start this post by stating that I don’t write explainer video scripts. I am not writing this to try to make writers look better. I am an artist who storyboards and illustrates … Continue reading Why You Shouldn’t Write Your Own Explainer Video Script – 3 Writing Myths Debunked
John DoyleAugust 23, 2015 “I just want to talk with you for a minute about your fascination with 20th century communications tactics.” The last time I hitchhiked, I got picked up by a cop who ended up racing me back to my apartment at burglary-in-progress speed—with the sirens blasting and the lights a-flashing—because there really was … Continue reading The Hitchhiker’s Guide to the Galaxy of Social Media Myths
Vasudha VeerannaAugust 15, 2015 Social media automation is a boon, particularly when you’re strapped for time, and having trouble juggling all your social accounts. Despite the many advantages of automation, some people may warn you against using it to boost your social media marketing efforts on the following grounds. But let me tell you just … Continue reading Social Media Automation Myths – Addressing The Elephant In The Room
