4 Location Data Myths That Hold Back Your Marketing Strategy by Ryan Kanterman , Op-Ed Contributor, September 6, 2017 While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place … Continue reading 4 Location Data Myths That Hold Back Your Marketing Strategy
Tag Archives: Myths
3 Myths About SEO: What Small Businesses Get Wrong
Rich Stivala — July 27, 2017 Follow @wwRiches — July 27, 2017 For many small businesses, SEO is uncharted territory. To some, the age of digital marketing may seem overwhelming. To others, it may appear deceivingly simple. In either case, the online arena opens a world of opportunities as local companies can compete against larger … Continue reading 3 Myths About SEO: What Small Businesses Get Wrong
11 SEO Myths You Need To Stop Believing Today
Kuldeep Bisht — June 20, 2017 — June 20, 2017 geralt / Pixabay SEO is by far the most talked about, searched for and read about topic for web entrepreneurs. And so it should be, considering how vital it is to get SEO right for your business! What’s puzzling, however, is that there are so … Continue reading 11 SEO Myths You Need To Stop Believing Today
7 Email Design Myths that Hinder the Success of your Campaigns
Kevin George — June 7, 2017 Follow @imkevin_monk— June 7, 2017 geralt / Pixabay Email Marketing still remains one of the most popular ways to reach a large set of audience. And a successful email marketing campaign is a result of equal roles played by in-depth conceptualization, strong copywriting and world-class design. Have you ever … Continue reading 7 Email Design Myths that Hinder the Success of your Campaigns
Debunking 3 Overrated PPC Myths
Richard Smith — May 16, 2017 Follow @MeRichardsmith— May 16, 2017 Paid searches are tempting— both for Google and the marketers. Moreover, the tactics involved offer an expansive array of retargeting and prospecting options. At present, Google is constantly rolling out a large number of PPC products just to entice massive number of clicks from … Continue reading Debunking 3 Overrated PPC Myths
3 logical myths about rankings that can destroy a business
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. Dave Davies on May 8, 2017 I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily … Continue reading 3 logical myths about rankings that can destroy a business
The Email Edge: Debunking The Click Myths
The Email Edge: Debunking The Click Myths by Ray Schultz, Columnist, February 13, 2017 Fewer than one in ten marketers believe their emails are relevant to customers, a UK DMA survey shows. And two in five say that some of them are. That doesn’t show much confidence. Are U.S. marketers any more secure in their … Continue reading The Email Edge: Debunking The Click Myths
7 Common Myths About Performance Management
Paul Keijzer — February 9, 2017 Follow @Paul_Keijzer— February 9, 2017 Performance management or reviews are probably the most unpopular practices in the workplace. Managers roll their eyes at it while employees shudder at the thought of it. Over the years several companies have tried to add color to the process, giving it a more … Continue reading 7 Common Myths About Performance Management
5 Unbelievable Myths About Influencer Marketing for App Downloads [Infographic]
Steve Young — January 4, 2017 Follow @stevepyoung— January 4, 2017 Are you looking for an affordable way to drive app downloads? Did you launch an app only to find out that no one is downloading it? With cost-per-installs continually on the rise, it’s important to find more efficient channels to promote your app. Influencer … Continue reading 5 Unbelievable Myths About Influencer Marketing for App Downloads [Infographic]
3 coupon affiliate myths it’s time to stop blindly believing
Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates. James Collins on November 25, 2016 It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other … Continue reading 3 coupon affiliate myths it’s time to stop blindly believing
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