Kevin George — June 7, 2017 Follow @imkevin_monk— June 7, 2017 geralt / Pixabay Email Marketing still remains one of the most popular ways to reach a large set of audience. And a successful email marketing campaign is a result of equal roles played by in-depth conceptualization, strong copywriting and world-class design. Have you ever … Continue reading 7 Email Design Myths that Hinder the Success of your Campaigns
Richard Smith — May 16, 2017 Follow @MeRichardsmith— May 16, 2017 Paid searches are tempting— both for Google and the marketers. Moreover, the tactics involved offer an expansive array of retargeting and prospecting options. At present, Google is constantly rolling out a large number of PPC products just to entice massive number of clicks from … Continue reading Debunking 3 Overrated PPC Myths
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. Dave Davies on May 8, 2017 I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily … Continue reading 3 logical myths about rankings that can destroy a business
The Email Edge: Debunking The Click Myths by Ray Schultz, Columnist, February 13, 2017 Fewer than one in ten marketers believe their emails are relevant to customers, a UK DMA survey shows. And two in five say that some of them are. That doesn’t show much confidence. Are U.S. marketers any more secure in their … Continue reading The Email Edge: Debunking The Click Myths
Paul Keijzer — February 9, 2017 Follow @Paul_Keijzer— February 9, 2017 Performance management or reviews are probably the most unpopular practices in the workplace. Managers roll their eyes at it while employees shudder at the thought of it. Over the years several companies have tried to add color to the process, giving it a more … Continue reading 7 Common Myths About Performance Management
Steve Young — January 4, 2017 Follow @stevepyoung— January 4, 2017 Are you looking for an affordable way to drive app downloads? Did you launch an app only to find out that no one is downloading it? With cost-per-installs continually on the rise, it’s important to find more efficient channels to promote your app. Influencer … Continue reading 5 Unbelievable Myths About Influencer Marketing for App Downloads [Infographic]
Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates. James Collins on November 25, 2016 It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other … Continue reading 3 coupon affiliate myths it’s time to stop blindly believing
Siya Carla — November 2, 2016 Follow @siyacarla— November 2, 2016 “Build it, and they will come” – for reasons unknown, overnight startup success has become the most believable in the utopia of the modern age. Certainly, the idea of putting our thoughts into actions and releasing them straight into the market where they will … Continue reading Avoid These 4 Deadly Startup Myths If Want To Succeed
Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them. Maggie Malek on October 3, 2016 As communications professionals, regardless of our discipline, we can probably all agree that our industry experiences near-constant change. Daily updates to communications and metrics … Continue reading Tackling social media myths
by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiSeptember 25, 2016 How many times have you heard the phrase, “the devil is in the detail”? For brands and marketers, perhaps the saying should be, “the devil is in the data.” Data matters to brands and marketers – a lot. Companies analyze data to understand how their audience engages with … Continue reading Assumption vs. Data: Busting Brand Myths with Data
