Steve Young — January 4, 2017 Follow @stevepyoungAre you looking for an affordable way to drive app downloads? Did you launch an app only to find out that no one is downloading it?
With cost-per-installs continually on the rise, it’s important to find more efficient channels to promote your app.
Influencer marketing is still an under-utilized channel to drive app downloads. Why? That’s where all the attention is at. Think of the last time you found out about a new product. Did you notice it on Facebook, Snapchat or Instagram? Most likely.
In recent years, influencer marketing has exploded. In fact, an estimated 56 percent of brands increased their influencer marketing budgets in 2016. Truth be told, you may find it increasingly difficult to meet your business goals if you don’t relate with influencers, and choose to do it all alone.
Successful app developers use influencers to dramatically accelerate their apps growth, giving them the initial push they need to boost organic growth.
But how?
What are they doing differently? How do they approach influencers?
Influencers are connected to community tribes, other influencers and industry groups. They’re connected to your target audience – customers in the market for your app.
- They’re thought leaders
- Industry or topic power brokers
- Individuals with connections and access
- Successful or accomplished entrepreneurs.
Long story short, influencers hold an incredible amount of power. They can send a flood of downloads your way or use their audience as a weapon against you.
Here is an infographic created by Trend Pie that explains some of the myths around influencer marketing for app downloads. Trend Pie is an influencer marketing platform that helps app developers drive cost effective downloads.
The biggest eye-opener for me is targeting the biggest influencers isn’t always the best. The better strategy is to approach a small group of mid-size influencers who can get you more exposure and downloads for the same amount of money. Since you’re not looking for eyeballs, but engagement, you should focus on influencers in your field. It doesn’t matter how small your market is. In the long-run, you’ll profit from a small and dedicated customer base.
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