Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t. Pratik Dholakiya on February 15, 2018 Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about … Continue reading Busting e-commerce myths that lead to bad marketing decisions
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018 “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths)
Choncé Maddox — January 12, 2018 — January 12, 2018 When I first got interested in freelance writing, I thought the role sounded too good to be true. Get paid to write and do what you love? Set your own rates and choose your own hours? Awesome! For anyone who has a marketable skill they … Continue reading 3 Myths About Freelancing That Can Derail Your Success
Megha Parikh — December 29, 2017 Follow @megparikh — December 29, 2017 Influencer marketing became a trending marketing practice in the recent years. Still, only 31% of B2C marketers are using influencer marketing as a key marketing component. Perhaps some myths need to be shattered for the medium to become commonplace. Influencer marketing is a … Continue reading 5 Myths about Influencer Marketing That Need To be Shattered
Katie Edwards — December 27, 2017 — December 27, 2017 geralt / Pixabay There are so many myths surrounding employee recognition programs that it’s impossible to keep what is true and what is false straight! Here are three myths that needed to be addressed, especially going into the new year. Myth 1: Recognition Should Only … Continue reading 3 Myths About Employee Recognition Programs
Candace Huntly — November 28, 2017 Follow @SongBird_TO — November 28, 2017 Entrepreneurship can be both extremely rewarding and detrimental… sometimes at the same time. When people talk about it feeling like a roller coaster, it’s not an exaggeration. One minute you feel like the world is crashing down and the next you are flying … Continue reading 7 Common Entrepreneurship Myths
Social video is here to stay, but sometimes it’s hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of the more widely circulated myths associated with social media marketing with video. Jordan Kasteler on October 10, 2017 Social video is hot, and with good reason. Today, we’re watching … Continue reading 4 myths about video social media marketing, debunked
In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption. Brian Solis on September 27, 2017 Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely … Continue reading Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
Getting a domain name doesn’t have to be complicated or expensive. The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate … Continue reading 4 domain name registration myths debunked
4 Location Data Myths That Hold Back Your Marketing Strategy by Ryan Kanterman , Op-Ed Contributor, September 6, 2017 While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place … Continue reading 4 Location Data Myths That Hold Back Your Marketing Strategy
