Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them. Maggie Malek on October 3, 2016 As communications professionals, regardless of our discipline, we can probably all agree that our industry experiences near-constant change. Daily updates to communications and metrics … Continue reading Tackling social media myths
by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiSeptember 25, 2016 How many times have you heard the phrase, “the devil is in the detail”? For brands and marketers, perhaps the saying should be, “the devil is in the data.” Data matters to brands and marketers – a lot. Companies analyze data to understand how their audience engages with … Continue reading Assumption vs. Data: Busting Brand Myths with Data
by Mark Ellis Follow @businessfictionAugust 26, 2016 Words are those innocuous things we all come across every day that inspire, motivate, delight and anger us in equal measure. We can’t survive without them, because they encourage us to continue learning, better ourselves and right the world’s wrongs. Quite often, the people behind those words are … Continue reading 6 Myths About Copywriters Debunked
by Melissa Megginson July 24, 2016 Follow @tailwindappJuly 24, 2016 This post is based on a Facebook Live event I did with my co-worker, Madison, based on different Pinterest rumors we were hearing. We’ve all heard them. The whispers in the social media blogosphere outlining theories to gain Pinterest followers fast or tips to increase … Continue reading 11 Pinterest Myths Debunked
by Joel Goldstein July 25, 2016 Follow @joelgoldsteinJuly 25, 2016 Many companies are hesitant to sign with wholesale distributors at first, probably because of the many myths that are circulating out there about what it’s like to work with them. It’s time to reveal the truth behind these common myths about working with distributors: Distributors … Continue reading 5 Myths About Distributors
by Daniel Stewart July 24, 2016 Follow @stewartleaderJuly 24, 2016 I recently heard a story about a woman who had a dream. In the dream, her husband gave her a beautiful necklace that she had always wanted. In the morning, she explained the dream to him and asked what he thought it meant. He smiled … Continue reading Don’t Get Caught by These 3 Leadership Myths
By Andrea Lehr July 19th, 2016 As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content – it boasts more than 200 million monthly unique visitors and … Continue reading How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content
by Whitney Duprey June 27, 2016June 27, 2016 As much as it hurts me to say this, unicorns aren’t real. I know. Let’s all take a collective breath to process that, and then move on. * Sigh* That was tough. What’s not tough for me, however, is unmasking digital marketing myths. There are so many … Continue reading Unicorns Aren’t Real and Other Digital Marketing Myths
by Kaliegh Moore June 21, 2016 Follow @kaleighfJune 21, 2016 Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Essentially, the conversion rate is the percentage of visitors that follow through and take action (like clicking a CTA button to join … Continue reading Top 5 Myths About Conversion Rate Optimization
by Devon Vocke June 17, 2016 Follow @EvokeStrategyJune 17, 2016 According to eMarketer, businesses spent more than $ 170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack experience are held back by some myths attached to digital marketing. And they may … Continue reading 7 Myths About Digital Marketing That Keep You From Growing
