Ana Gotter — March 31, 2020 Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how … Continue reading Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You
Steven Imke — February 19, 2020 I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three Common Pricing Tiers I generally advise clients to offer … Continue reading Why You Need to Offer Multiple Product Pricing Tiers
Michaela Linhart — January 22, 2020 How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of … Continue reading Tracking Multiple Domains: Setup & Reporting for Dozens of Sites
Kristina Henry — October 29, 2019 TL;DR Our conclusion is that while it’s fine to stick with one H1 per page, multiple H1s can be used as long as they are not being overused to the point of spamming, and the H1s fit contextually within the structure of the page. Update: Google created a video … Continue reading The Truth About Multiple H1 Tags and SEO
Choncé Maddox — March 20, 2019 — March 20, 2019 Have you ever thought about starting another business but put the idea out of your head because you thought you didn’t have the time? Perhaps, you already started multiple different ventures and are wondering how you’re going to keep up. Being a serial or multi-entrepreneur … Continue reading How to Effectively Manage Multiple Businesses
Choncé Maddox — February 20, 2019 — February 20, 2019 Running one business can be hard enough. That said, could you ever see yourself overseeing two or three businesses at the same time? I have a few entrepreneur friends to run multiple businesses. Recently, I got a new type of business and was wondering how … Continue reading How to Manage Multiple Businesses
Jared Atchison — February 6, 2019 — February 6, 2019 The 2018 Global Digital report states that there are now more than 3 billion people around the world using social media to connect with others. It’s also a popular way for users to communicate with brands and build a relationship with businesses. There are multiple … Continue reading 3 Tips to Effectively Manage Multiple Social Media Accounts
Taylor Gordon — August 31, 2018 — August 31, 2018 Freelancers wear many hats. We’re salespeople, bookkeepers, and consultants all rolled into one. We also juggle multiple freelance projects at any given time to keep the income flowing. Managing administrative duties while serving clients can be a logistical nightmare if you’re not organized. I had … Continue reading How to Manage Multiple Freelance Projects Like a Pro
Kargo Guarantees Programmatic Impressions Across Multiple Publishers by Laurie Sullivan @lauriesullivan, August 28, 2018 Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns. Advertisers want an alternative to buying media. Some of the more than 80 … Continue reading Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Angela Hausman, PhD — August 15, 2018 Follow @MarketingLetter — August 15, 2018 Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that … Continue reading Digital Marketing Requires Mastery of Multiple Skills
