Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, June 24, 2022 In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics ultimately led to reach, frequency and GRPs. It was “easy” and understood … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?
CIMM Day 2: Will Multiple Currencies Require A Currency Converter? by Tony Jarvis , Op-Ed Contributor, February 18, 2022 Day 2 of the Coalition for Innovative Media Measurement (CIMM) summit continued with industry leaders expounding on “converged TV measurement and data,” but the focus shifted to the need for currency equivalences and how they might … Continue reading CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
Dane Panes October 12, 2021 Catering to multiple clients at once is the dream of every freelancer. You get to be your own boss, work on projects you actually like, and work anytime and anywhere you want. But the question is, how can you effectively juggle three, four, or five clients at once while still … Continue reading Freelancing 101: How to Juggle Multiple Clients at Once
Karl Sakas June 5, 2021 Can agency employees handle multiple roles at once? Sometimes… As your agency grows, you and your employees tend to become increasingly specialized. For instance, a designer might stop doing project management on top of their design work. Instead of handling account management and client strategy, you’ll handle just one of … Continue reading Multiple Roles: Can Agency Employees Successfully Do More Than One Job at Once?
Karen Repoli October 20, 2020 How many streams of income are incorporated into your business? If you’re only coaching one-to-one clients, then you’re missing a huge opportunity to increase your profits and expand your reach. It’s all about reaching the most people possible in a passive way because we only have 24 hours in any … Continue reading 5 Ways to Create Multiple Streams of Income
Mapping is important to see how customer jumped from one brand to another Rodric Bradford on October 2, 2020 Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” … Continue reading Why journey mapping is important for companies with multiple brands
Sarah Bentley September 6, 2020 There may be a number of reasons that you have multiple company pages. Whether you created a company page back before you were intentionally using LinkedIn, or you have multiple pages that are related to one organization and you want to move it all under one name, having one page … Continue reading Merging Multiple LinkedIn Pages
Ana Gotter — March 31, 2020 Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how … Continue reading Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You
Steven Imke — February 19, 2020 I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three Common Pricing Tiers I generally advise clients to offer … Continue reading Why You Need to Offer Multiple Product Pricing Tiers
Michaela Linhart — January 22, 2020 How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of … Continue reading Tracking Multiple Domains: Setup & Reporting for Dozens of Sites