By Zach Heller, Published November 3, 2014 For those of you not using Google Analytics to track your website activity, I suggest you start. Whether you’re already using it, or you’re about to get started now that I told you to, it’s important to know how to use the information Google Analytics provides. When you’re … Continue reading 5 Most Important Analytics Metrics Explained
By Kent Wakely, Published November 2, 2014 Agencies aren’t turnkey solutions — they need your input and cooperation. You’d be crazy to set and forget everything anyway: inbound marketing is all about increasing your bottom line. So, what do you need to get the ball rolling? Honest, Transparent, and Complete Communication In any organization, the … Continue reading How To Get The Most From Your Inbound Marketing Agency
By Lili Boev, Published October 31, 2014 Welcome to part one of a two-part series providing tips to get the most out of email marketing throughout Black Friday and Cyber Monday. How many shopping days are there left till Christmas? Answer: Two. Black Friday this year falls on November 28th and Cyber Monday on December … Continue reading 10 Steps for the Most Successful Black Friday & Cyber Monday Email Marketing Program Ever
By Rachel Clapp Miller, Published October 31, 2014 Hitting your quarterly sales goals can be an arduous task. If you don’t have the right mindset, process and tools, the consequences can be downright spooky. Here are five things that scare most sales leaders and if you are experiencing the same problems, what you can … Continue reading 5 Things That Scare Most Sales Leaders (and What To Do About Them)
By Jeff Bullas, Published October 18, 2014 I started this digital platform built on passion, purpose and the beckoning of exciting new frontiers. It was invigorating. This portal to the world gave me a voice I didn’t know existed. It was a journey into the unknown. I created and crafted content, built connections on Twitter … Continue reading What Most Bloggers Don’t Want to Hear
By Annie Zelm, Published October 8, 2014 You’ve been blogging, emailing and converting website visitors to leads for months now, and you get the sense your potential clients are more engaged. People are commenting on your posts. Maybe a few have even mentioned they read something you recently published. You’re delighted—until you realize you still … Continue reading Proving Your Worth: What Content Marketing KPIs Matter Most?
By Richard Ruff, Published October 7, 2014 Middle managers are the key to implementing C-Suite strategic initiatives. In 2011, Wharton’s Ethan Mollick shared that mid-level managers could have greater impact on company performance than almost anyone else in an organization, yet they are “often overlooked and sometimes maligned.” The importance of middle managers can … Continue reading Sales Middle Managers – What Motivates Them The Most?
You spend hours every week cultivating the perfect content for your blog. Well written posts targeted perfectly to your audience, lovingly edited to say just what you mean to, using just the right words. Everything you do seems to be just right, and yet your social media numbers are less than stellar. What’s going on? … Continue reading How to Make the Most of Sharing Your Articles on Social Media
“I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting. “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?” Heads in the … Continue reading Learning to Understand and Delight Your Most Important Marketing Asset
With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it’s not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses big and small are embracing social media like never before and a whole new sector … Continue reading Monitoring the Monitors: A Study into the Most Mentioned Brand Monitoring Tools in the SERPs
