Kimberly Brandt December 12, 2014 As we turn the page on the many marketing evolutions that came to light during 2014, it’s only natural to look toward 2015 with renewed optimism. January is renowned for fresh starts and new beginnings, and I know many marketers who are eager to dig into upcoming first quarter … Continue reading Six Digital Marketing Pros Suggest Ways You Can Make 2015 Your Most Successful Year Ever
Zach Heller December 9, 2014 Every page on your website is important. They all serve a purpose. In fact, if you can point to a page on your site that does not serve a purpose, you should get rid of it today. But let’s be honest, some are more important than others. There is … Continue reading The 5 Most Important Pages On Your Website
By Gordon Geldenhuys December 05, 2014 Social media occupies a central role in today’s brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place that covers resourcing, objectives and execution for their social media platforms. Here are five best practices that we’ve seen deliver good results … Continue reading 5 ways to get the most out of your social media efforts
Readers share stories of weird, scary, and embarrassing office conversations. By Rose Pastore This week at Fast Company, we’ve been talking about challenging conversations, from “Your performance sucks” to “Hey boss, I’m pregnant.” We learned the common mistakes managers make when delivering bad news, and what to do when a coworker has a … Continue reading The Most Difficult Conversations You Have Ever Had At Work
Nancy Chen November 25, 2014 As we move into one of the biggest shopping weekends of the year, most people are looking forward to Black Friday or Cyber Monday, both of which have been gaining popularity in recent years. What we shouldn’t overlook, however, is Small Business Saturday. Created in 2010 to encourage patronization … Continue reading Making the Most Out of Small Business Saturday
by Laurie Sullivan, November 26, 2014 hile 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic, 57% say the greatest barriers to achieving SEO success are challenges like a lack of dedicated in-house SEO resources, and 43% say … Continue reading SEO: Link Building, Keyword Research Becoming Most Challenging Tactics
Amie Marse November 22, 2014 Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on … Continue reading To Hashtag Or Not To Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool
Isaac Leung November 20, 2014 Are you and your team making the most of the tools and resources available in your broadcast production studio? Ensuring you can deliver the best quality of work to your clients, whilst meeting strict deadlines means you have to ensure that not only your team works efficiently – but … Continue reading Is Your Team Making The Most Of The Broadcast Production Studio?
By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers
By VerticalResponse, Published November 10, 2014 Small Business Saturday, a day set aside to celebrate and shop at small businesses was created four years ago by American Express to rally people to shop local during the busy holiday season. It’ll also be here before you know it. Small Business Saturday is always held on the … Continue reading Big Ideas To Make The Most Of Small Business Saturday
