The IAB’s latest video advertising study finds 2/3 of advertisers will shift budgets from TV to digital. Ginny Marvin on April 30, 2018 Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New … Continue reading Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018 It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters
Virginia Franco — April 22, 2018 Follow @VAFrancoResumes — April 22, 2018 JESHOOTS / Pixabay I’ve been fortunate to interview many successful career professionals as an executive resume writer throughout my career, and have had the opportunity to pick their brains about what worked (and what didn’t!) during their job searches. Common themes have emerged. … Continue reading 4 Things Most Would Do Differently: Job Hunting If Turning Back Time
Sylvia Gindi — April 17, 2018 — April 17, 2018 The creative brief is the foundation of any successful creative campaign. It outlines the client’s vision and ensures that everyone is on the same page. This in-depth guide will help you understand the creative brief in detail. Most agencies will agree that the success of … Continue reading How to Write the Most Compelling Creative Brief (with Examples)
Justin Herring — April 11, 2018 Follow @justincherring — April 11, 2018 Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don’t just rely upon on-site optimization if you want higher rankings. Whenever you publish a new post or page, … Continue reading Off-Page SEO: Your Most Burning Questions Answered [Infographic]
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing. Scott Vaughan on April 3, 2018 I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day … Continue reading #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
Todd Vaske — March 30, 2018 — March 30, 2018 I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your … Continue reading Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views
Darleen DeRosa — March 26, 2018 Follow @onpoint_llc — March 26, 2018 Having a pipeline of high-potential employees who can step up to different leadership positions in your company will have a significant impact on the long-term success of your business. For example, as noted in research by CEB/Gartner, “only 1 in 7 high performers … Continue reading Succession Planning: The 2 Most Important Elements For Success
Waseem Khan — March 16, 2018 — March 16, 2018 PhotoMIX-Company / Pixabay Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible … Continue reading The 5 Most Important Digital Marketing Metrics for CEOs
Rick Lepsinger — March 9, 2018 Follow @onpoint_llc — March 9, 2018 rawpixel / Pixabay Employee retention is a major concern for businesses of all sizes. Even in organizations that aren’t facing a talent crisis, the ability to attract and retain highly skilled and motivated employees may prove invaluable for long-term business success. Simply being … Continue reading 4 of the Most Effective Employee Retention Practices for 2018
