Dave Sutton — June 4, 2018 — June 4, 2018 Marketing today is like drinking from a firehose. The rate of change in the industry is mind-numbing while the skill set continuum required expands just as quickly. Technology’s exponential growth has given rise to almost 7,000 total marketing technology solutions by 2018, as well as … Continue reading Are CMOs the Most Endangered C-level Species in 2018?
Marianne Stenger — May 29, 2018 — May 29, 2018 rawpixel / Pixabay Although it will come as no surprise to most HR managers, employers, and employees, research shows that happy workers are more productive and effective at their jobs. So what’s the best way to achieve this? As it turns out, one of the … Continue reading The 5 Most Important Characteristics of a Strong Company Culture
Kristen Patel — May 29, 2018 Follow @kristinapatel — May 29, 2018 fancycrave1 / Pixabay To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of these types of endeavors may seem obvious. After all, it’s in the name . . . Wouldn’t you simply be … Continue reading 9 of CRO’s Most Critical Metrics to Measure
Apple, Google Rank As Top Two Most Valuable Brands by Laurie Sullivan @lauriesullivan, May 23, 2018 The 100 most valuable brands on Forbes’ list, published Wednesday, are worth a cumulative $2.15 billion — up 10% from a year ago. The list begins with Apple at No. 1 — with a brand value $182.8 billion, up … Continue reading Apple, Google Rank As Top Two Most Valuable Brands
With Amazon’s site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS. Andrew Waber on May 23, 2018 Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor … Continue reading How to get the most out of your purchase of ads on Amazon
Rachel Sullivan — May 21, 2018 Follow @rachelesullivan — May 21, 2018 qimono / Pixabay At the heart of your business’s success lies customer loyalty. Net Promoter Score (NPS) surveys are integral in determining just how strong your customers’ loyalty is to your business, which is why they’ve become an important tool to many tech … Continue reading 5 Tips on Getting the Most Out of Your NPS Survey
It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018 Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel
Warren Knight — May 17, 2018 Follow @warrenknight — May 17, 2018 Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter? Working out where to focus your digital marketing can feel like searching for a needle in a haystack and yet since starting … Continue reading Why Is Email The Most Effective Digital Marketing Technique?
Rick Lepsinger — May 3, 2018 Follow @onpoint_llc — May 3, 2018 Tumisu / Pixabay It’s well-known that effective leadership is crucial for success at all levels of an organization. In fact, past data from the CEB Corporate Leadership Council shows that companies with top-tier leadership teams outperform others by nearly 19%. Weak or below-average … Continue reading The 4 Most Common Leadership Training Mistakes
Rick Lepsinger — May 1, 2018 Follow @onpoint_llc — May 1, 2018 geralt / Pixabay It’s well-known that effective leadership is crucial for success at all levels of an organization. In fact, past data from the CEB Corporate Leadership Council shows that companies with top-tier leadership teams outperform others by nearly 19%. Weak or below-average … Continue reading The 3 Most Common Leadership Training Mistakes
