Today, if you are not using social networks to improve your marketing, you may be in trouble. It is imperative in this day in age to use social media. The problem is, a lot of people don’t know how to go about doing that, or even where to start. Also, a lot of people do not know the right social platforms to use, and often overlook a few good ones. Here are the top four social networks you need to improve your marketing.
First of all, if you do not have a twitter for your business, get one. A good way to market using this social media platform is to share images in your tweets. In a study done by the company Convince & Convert, a business of digital marketing advisors, using pictures in their tweets increased their number of retweets by a whopping 150 percent. Not only that, but using images in their tweets increased their number of favorited tweets by 89 percent. Images engage your followers more. They want to see your product and they want to see what is going on; it makes it a more personal experience.
Also, you will want to gain more followers in your particular area of business. Do a search for followers who may be interested in your product. “Follow” them, and follow all the people who are favoriting and retweeting your tweets. These are the people who are going to get you more business.
This is another one of the top four social networks you need to improve your marketing, which is often overlooked. It is a great way to connect with and engage your customers. Use your company’s Instagram to have contests. Have your customers “tag” specific photos, or something similar to get them involved. The reward for the contest could be something like featuring the winner on the company’s homepage, or giving them product discounts or promo codes. Also, take a goofy picture of the daily “goings on” in the office. Pictures make your brand more personal, and that is what your customers want. They should be able to see you as more than just a company.
Pinterest is yet another social platform that is often completely overlooked. However, it is a fantastic marketing tool. You can create a great business profile and upload fun pictures of your products. Different from Twitter and Instagram, Pinterest allows you to give extremely detailed descriptions of your products. You can make different boards, and get creative. People repin things that they like, and you in return will gain more followers and business. Why not start with a simple marketing tool popular among businesses using Pinterest, called Printables? Create a free graphic, or if you’re not the creative type you can hire out, get a designer, and incorporate your logo within the graphic. The keyword here? Free. People LOVE free stuff. They will share and download it like crazy, and guess what? It has your logo on it, so they are promoting your company, and you are getting more business. When you are just starting out, try giving a product away for free, or provide next day shipping. It is a great way to make your customers happy and get more business in return.
Google+
Though this platform sort of fizzled when it was introduced, it is still a great way to market. First of all, it can be difficult to use, so make sure you read some guides and familiarize yourself with the platform. When setting up your “about” page, make sure you use keywords relevant to your business and your product. This way when people are searching, your Google+ profile will show up. It is also a really good way to give a quick introduction and overview of your company. Also, you will need to set up Google Authorship. This takes a few easy steps, and it gives you amazing SEO benefits. Next, host events, and send out personalized invitations to your customers. This is a fantastic way to get in touch with your potential customers. Events could be anything from work parties you are hosting, webinars discussing your company or product, or Google Hangouts.
Next, search for communities that have an audience that would be most likely to want the product you are offering. Engage in as many conversations as you can, and update your status as often as possible. The more you engage with this platform, the more business you are going to get.
So those are the top four social networks you need to improve your marketing. However, do not limit yourself to only these social network platforms. You should use any available platform to get your business out to the public. Each social network is going to give you a different audience, and get you more business. Get involved, and see which network works best for you.
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