Like all things digital these days, trying to stay ahead of video production trends is difficult to do! At the core of what we believe at StoryTeller is that remarkable storytelling is remarkable storytelling, regardless of the medium. Certain products and services enhance the story (or distract the viewer!) although, as I’ve maintained, if you know what you’re doing with a camera you can shoot a wonderful story with an iPhone. All that said, here are a few evolving video production trends that we’re paying close attention to:
If you want to shoot video that takes people somewhere and shows them the surroundings, check out the technology in 360-degree video. This has been an interesting trend to watch develop as videographers uncover new ways to apply the technology.
The cameras range in price between $ 300 and $ 5,000 dollars. If you’re wondering what more your smartphone could possibly do, keep an eye out for 360 video technology. After all, you already have a front camera and a rear camera, right?
Virtual Reality (VR) Glasses
If you’ve had a chance to play with VR glasses, you’ll understand the fascination with this trend. In fact, it may not be a trend at all, only the tool that is used (goggles) may be the passing fancy. So, the glasses may not qualify as a video trend, but the use of video with these glasses is an interesting trend to watch. If you’re not familiar with VR, this post will give you a sense for the technology, what it is and how it works. There is a range in price for the technology with the costs running between $ 15 and just under $ 90. VR glasses and goggles have been popularized by video gamers and the applications are beginning to grow in video production as well.
Interactive video comes under the heading of video marketing trends, rather than product trends, and for marketers, it has some real legs – especially for content marketers. The world is falling in love with online video and as marketers continue to find innovative ways to engage customers, and prospective customers, look for interactive video to play a big part in the process. Rapt Media has a powerful tool that can be used to engage viewers and draw them deeper into the sales funnel. They do this by offering the viewer choices within the video, leading them on a tour through a buying experience. For example, a college or university could have an overview video which, in the end, offers the viewer a choice – would you like to learn about our business school or our social sciences school? Upon making the selection, the viewer is shown another video that will provide more options at the end. What better way to share information, learn about your prospects, and drive them deeper into the buying cycle?
Custom video players
While YouTube is still the mammoth platform for uploading and sharing videos, businesses are becoming much more savvy when it comes to marketing with video. Custom players such as Wistia, Brightcove, and Sproutvideo offer organizations the ability to host their videos without worrying about subjecting viewers to the world of “online search spam” which pop up at the end of YouTube videos. Not only will viewers stay on the hosted platform, valuable analytics are gained while also providing the ability to share video content to social media channels.
We are noticing an uptick in businesses interested in producing animated videos. Especially in the software space or organizations who want to convey a specific message. Animation is a terrific option for start-ups and organizations that do not have a visual experience to share. There are a number of individuals and businesses who provide this service and as organizations continue to move towards a visual (or video) marketing experience, look for more and more animation to pop up as you’re researching products and services.
Of course, this is only the tip of the iceberg when it comes to video production trends, so please feel free to share your observations or areas of production that you believe challenge the status quo.
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