Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. Lori Weiman on October 5, 2017 It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to … Continue reading 2017 growth hacks: Increase CTR by monitoring competitive offers
William Comcowich — June 29, 2017 Follow @GleanTeam — June 29, 2017 terimakasih0 / Pixabay The widespread popularity of social media has caused social media listening to become a must-have service for large and mid-sized companies. Public relations professionals use media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR … Continue reading 11 Questions to Ask Media Monitoring & Measurement Vendors
Why create boring client reports when you can create stunning presentations that grip the attention of your customers and truly prove your value? Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to … Continue reading Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Kasia Perzyńska — June 17, 2017 — June 17, 2017 Social media monitoring means tuning in every day and carefully listening to what people say, anywhere online, about a person, brand and products. Social media monitoring also refers to tracking various conversations around topics and keywords of your interest. The web is like the ocean; … Continue reading Social Media Monitoring vs. Social Listening
Scott Sims — May 24, 2017 Follow @bscottsims— May 24, 2017 The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front of you, you can … Continue reading Top 13 Social Media Monitoring Tools (2017)
Kevin Goldberg — May 15, 2017 Follow @Kevin_Goldberg— May 15, 2017 As marketers, and especially digital marketers, we understand conversion rates and landing page optimization to increase our company’s bottom line and user count. However, are we accurately analyzing our digital experience monitoring (DEM) strategy? If you’re unfamiliar with the term or concept of digital … Continue reading Why Every Marketer Should Implement a Digital Experience Monitoring Strategy
William Comcowich — April 27, 2017 Follow @GleanTeam— April 27, 2017 As more companies adopt social media listening, some are monitoring online comments of employees. But before they take action against an employee for posting disparaging remarks about their brands, they had best check with their legal counsel. Acting hastily can land a company in … Continue reading Managing the Risks of Monitoring Employees on Social Media
Juan Martinez — April 27, 2017 — April 27, 2017 If you’re just starting to implement a website monitoring tool to better understand and improve website performance, there are certain best practices you should take into consideration. Your website monitoring tool will tell you how quickly people engage with your website, what paths they take … Continue reading 5 Website Monitoring Best Practices
By Aleh Barysevich March 17th, 2017 Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. … Continue reading Top 5 Social Media Monitoring Tools To Track Your Brand Keywords
Christopher Jan Benitez — December 14, 2016 Follow @christopherjanb— December 14, 2016 Image taken from Pixabay It doesn’t matter if you’re running an online store, a blog, or a corporate website. Social media marketing is still one of the best ways to connect with the online audience. According to statics, 91% of retail brands maintain … Continue reading Top Social Media Monitoring and Analytics Tools You Can’t Live Without
