by Patrick Whatman Follow @mrwhatmanOctober 12, 2016 Every smart brand knows the value of analyzing competitors. To really nail your own business strategy, it pays to have a sharp eye on your neighbors’. You can study their social media strategy, how they work with influencers, and their broader PR approach. Or you can get super … Continue reading Competitive Monitoring: How to Build a Strategy in 4 Steps
Tag Archives: monitoring
How Monitoring Supercharges Your Social Recruiting
by Patrick Whatman Follow @mrwhatmanSeptember 20, 2016 Remember looking for jobs in the local newspaper? Or tearing phone numbers off supermarket bulletin boards? Those days appear to be long gone. Nowadays, employers and job seekers rely on the internet – especially social media. Social recruitment has become the norm for leading companies and recruiters. It’s … Continue reading How Monitoring Supercharges Your Social Recruiting
Rules for Monitoring Your Social Media Channels
by Jonny Rosen Follow @ohjonnySeptember 15, 2016 Social media continues to grow, making it one of the best ways for a variety of brands to reach their target audiences. Yet just being on social media isn’t enough. You need to have a carefully crafted strategy in order to meet your goals. And, of course, you … Continue reading Rules for Monitoring Your Social Media Channels
Agencies: Find Clients More Effectively With Monitoring
by Patrick Whatman Follow @mrwhatmanAugust 29, 2016 Every agency is looking for the perfect client. A brand that knows what it wants, and trusts you to make it happen. But it can be hard to know what a prospect wants until you’ve met with them. Every meeting, proposal, and negotiation eats up valuable time. And … Continue reading Agencies: Find Clients More Effectively With Monitoring
Top 10 Brand Monitoring Tools for 2016
by Roee Ganot Follow @RoeeGanotAugust 22, 2016 Brand monitoring is an important yet often overlooked aspect of online marketing. You might be doing a great job identifying the right keywords and employing the right strategies to rank for them, but if your customers are dissatisfied with your service and are widely sharing that dissatisfaction online, … Continue reading Top 10 Brand Monitoring Tools for 2016
Improve Engagement by Monitoring Social Media Platforms
by Karen Repoli June 6, 2016 Follow @karenrepoliJune 6, 2016 Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs” they can get. However, the smart marketer knows that social networking is not a one-way … Continue reading Improve Engagement by Monitoring Social Media Platforms
Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Company sees the deal as way to show the value of Yelp to brands. Greg Sterling on February 19, 2016 Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr. This is a first and an exclusive deal for now, but Yelp indicated it was open … Continue reading Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Importance of Competitive Monitoring for Businesses
by Michael Wight December 2, 2015December 2, 2015 In order to keep up with the various changes and developments to the business landscape, it is vital that all businesses have a competitive monitoring strategy. Though competitive analysis covers various avenues, it is particularly fundamental to get to know your competitor’s business and product developments. In … Continue reading Importance of Competitive Monitoring for Businesses
Why You Should Have a Competitive Monitoring Strategy
Michael WightNovember 7, 2015 Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and rule the market. This is because competition can be a true menace to your business by obliterating your market share and crashing … Continue reading Why You Should Have a Competitive Monitoring Strategy
7 Social Media Monitoring Tools to Track Your Brand
Jeremy PageOctober 20, 2015 Creating a strong online follower base is a must for companies who want to effectively position their brand. Social media helps you engage and interact with fans and customers, building your brand’s reputation in the digital world. But social media never sleeps and that means you need to stay on top … Continue reading 7 Social Media Monitoring Tools to Track Your Brand
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