It doesn’t matter if you’re running an online store, a blog, or a corporate website. Social media marketing is still one of the best ways to connect with the online audience.
According to statics, 91% of retail brands maintain at least two social media accounts – usually in major networks like Facebook with 1.71 billion users and Twitter with 320 million. Aside from helping online brands connect with a large audience, these social media networks also have tools that can help with user targeting, advertising, and analytics.
However, you can never have too many data to help you make better decisions with your marketing strategy. Below are seven of the best social media monitoring tools you need to use:
When it comes to social media marketing, you need to have a means of listening to what the community says about your brand. With Brand24, you can get a real-time scoop on the main trends, discussions in the social space and keep tabs on your competitors. It works by allowing you to monitor specific keywords based on your company, sales leads, competitors, or a particular topic. The result is digesting the social media noise and presenting you clear social analytics and insight.
After launching a new project, you can now track your estimated social reach depending on the number of mentions, likes, shares, and comments across different social media networks. You can also filter the results to display your most valuable influencers.
Crowdfire is a unique social media marketing app that brings a bunch of interesting features on the table. First, it allows you to track who un-followed you in social networks like Twitter and Instagram. This lets you un-follow them back and equalize your follower-following ratio.
Take note that if your number of followers is significantly less than the people you follow, then the whole thing works as negative social proof. Aside from this, Crowdfire also allows you to keep track of how your social media posts affect followers and un-followers. For Twitter users, you can take advantage of the Copy Followers feature to find relevant influencers from your competitors.
If you leverage mostly visual content to drive social media engagement, then TailWind is one of the best tools for you. It is a comprehensive social media marketing platform for Pinterest that enables you to create, schedule and track your pins. You can also take advantage of the pre-determined pinning schedule based on statistic-driven usage patterns.
One of the best things about TailWind is the seamless interface that provides new users with an interactive tutorial. When it comes to analytics, you can directly track the performance of your boards and Pinterest profile with an interactive graph. The app is also currently developing a sync feature with Instagram, which will allow you to pull content directly from your account.
Iconosquare is another great social media tool if you utilize a lot of visual content. Just like TailWind for Pinterest, Iconosquare allows you to schedule and track your Instagram posts through a single dashboard. You can easily navigate the menu to track specific areas of your account such as engagement, hashtags, and competitors.
Other features include the comment tracker, influencer search, and media search. You can also use the Discover menu to learn more about the top influencers and brands for the entire network.
If you run social media giveaway contests, then you should do so with Rafflecopter. It offers real-time analytics as you launch your campaign. Of course, it also helps with the actual process of creating giveaways.
The main advantage of using Rafflecopter is that the entire process is broken down into three simple steps. You have to choose the prize, specify the rules, and then set the contest period. After launching your contest, you can immediately monitor everything in real-time – from referral sources to the number of entrants.
Sometimes, you need something more than marketing yourself to total strangers. For B2B marketers, you ought to use Socedo to look for quality leads from social media networks. It also works as an analytics tool that monitors key metrics such as follow-backs, responses and follows approvals.
To qualify leads, the tool utilizes real-time social behavior based on their posts and linked interests. Once they are funneled into your demand generation campaign, you can use the tool to manage conversations with multiple prospects—allowing you to personalize every message for maximum conversions.
Lastly, Oktopost is a B2B social media management platform that comes with integrated analytics features. Its main features include a social media editorial calendar that can help you keep your followers posted.
When it comes to analytics, Oktopost can provide you with clear insights on how your social media profiles affect your lead acquisition. The tool also allows you to skip the number crunching and directly observe your social content’s engagement using visual illustrations.
The tools above should be enough to help you make data-driven decisions for your social media marketing. What other social media monitoring tools would you recommend? Share them in the comments below!Digital & Social Articles on Business 2 Community