Jake DolezalJanuary 20, 2015 We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who have placed data on the top priority shelf, and they are excelling and accelerating at … Continue reading Why Data and Storytelling Are More Alike Than You Might Think
Chip StevensJanuary 20, 2015 For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and values. Your website is very important to the perception of your company, and it also drives everything from your … Continue reading 3 Website Brand Identity Considerations You Might Have Overlooked
By Dan Waldschmidt, Published November 4, 2014 Want to know a dirty, little secret about business strategy? Any strategy you execute will work. Anything. Let’s be honest — today’s business landscape is full of gurus, experts, and consultants telling you that if you follow their magical seven step program that you’ll end up achieving wild-eyed, incredibly … Continue reading A Crazy Idea Might Be Your Best Bet Yet
By Angela Vuona, Published October 25, 2014 First, what is the goal of a landing page? Simply put, it is to convert a website visitor into a lead by capturing contact information in a form. When it comes to landing page optimization, there’s no end in sight. You can always optimize, A/B test, and optimize some … Continue reading 5 Landing Page Best Practices You Might Have Missed
It’s Time To Take A Fresh Look At Your Website If you have a website, then you want your products and services to be seen by as many prospects online as possible. While marketing strategies through social media are essential to your visibility, it really pays to have a professional website that visitors will convert … Continue reading Why Your Website Might Need A New Design
Personalisation has been a buzzword in sales, marketing and customer service circles for many years. Get it right and you will improve loyalty, advocacy and sales, but the problem is that personalisation, or behavioural merchandising as it is also often known, is very easy to get badly wrong. Most SME websites just don’t have enough … Continue reading Why Your Customers Really Don’t Like ‘We Thought You Might Like’
Boy, it’s been a hard year for the Facebook “like” — because, well, no one likes it anymore. First came the news that a simple “like” was useless — to advertisers anyway –because it has long ago stopped meaning that consumers who “like” advertiser pages will actually see the content that is then stuffed into … Continue reading You Might Not Like This, But You Should
