Columnist Stoney deGeyter argues that in order to succeed with digital marketing, we may need to shift our mindset from “mobile-friendly” to “mobile first.” Stoney deGeyter on October 27, 2015 I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on the desktop, … Continue reading Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing
Tea SilvestreAugust 19, 2015 You and I have some seriously MAD storytelling skills. We might not always tell the best marketing stories, but we sure do tell ourselves some pretty amazing things on a regular basis. Unfortunately, those stories get in our way and keep us from creating the kinds of businesses we say we … Continue reading Everything I’m Afraid Might Happen If I Ask A New Contact To Get Coffee [The Small Biz Owner’s Edition]
Matthew GrattanAugust 7, 2015 When it comes to sales tax compliance, ignorance definitely isn’t bliss. Proving you don’t need to collect tax can often be more difficult and time-consuming than proving you do. Should the state express concern about exempt sales, claiming “I didn’t think I owed sales tax,” likely won’t save you from an … Continue reading Know Where You Owe: 4 Tax Compliance Offenses You Might be Missing
Columnist Neil Patel explains what steps you should be taking over the next year to adapt to a quickly evolving marketing landscape. Neil Patel on July 14, 2015 At the beginning of each new year, you see a bunch of articles on marketing “trends” for the upcoming year — things that are supposedly changing that you … Continue reading 6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months
Ian NewcombeJuly 4, 2015 The quest for the perfect multi-channel retail stock management system begins and ends with inventory. Every item on every shelf represents cash that’s working for your business, but is that cash working as efficiently as it could be? Too much stock means cash is idle, while too little stock loses you … Continue reading Why Multi-Channel Retail Stock Management Might Just Be the Holy Grail…
Amy EdwardsJune 12, 2015 When it comes to working in the digital sector, while it’s true that technical skills and experience count for a lot, just as with any sector, softer skills and personality traits are really important too, particularly when it comes to getting your foot in the door. Unlike most technical skills, softer … Continue reading 5 Signs You Might Be Suited To A Digital Career
Brittney ErvinJune 8, 2015 Social Media Knowledge is Power We all know that social media is an easy, cost-efficient way to build your brand, make connections with prospects and add a human element to your company’s relationship with customers. It’s also constantly evolving, bringing new challenges and trends with each passing year. Now that we’re … Continue reading 10 Social Media Stats You Might Not Know (But Should)
WishpondMay 29, 2015 You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you. Let me see if I can’t give it a shot anyway. Here are 7 things you might not know about when it comes to your Facebook Page. 1. Learn More about … Continue reading 7 Things You Can Do with Your Facebook Page You Might Not Know About
John W HayesMay 27, 2015 Google is rumored to be entering the world of eCommerce with the imminent launch of a “Buy” button on its mobile search results pages. It’s a move, many pundits believe, is designed to grab marketshare of the search market from online retail giants like Amazon. You might not think of Amazon … Continue reading Google “Buy” Button Good News for Email Marketers
Mike MoranApril 4, 2015 They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like this social media thing–they react. They stamp it with a big red “NO.” They know that some employees are going to … Continue reading How Your Legal Team Might be Making Social Media MORE Risky For Your Company
