Brittney ErvinJune 8, 2015 Social Media Knowledge is Power We all know that social media is an easy, cost-efficient way to build your brand, make connections with prospects and add a human element to your company’s relationship with customers. It’s also constantly evolving, bringing new challenges and trends with each passing year. Now that we’re … Continue reading 10 Social Media Stats You Might Not Know (But Should)
WishpondMay 29, 2015 You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you. Let me see if I can’t give it a shot anyway. Here are 7 things you might not know about when it comes to your Facebook Page. 1. Learn More about … Continue reading 7 Things You Can Do with Your Facebook Page You Might Not Know About
John W HayesMay 27, 2015 Google is rumored to be entering the world of eCommerce with the imminent launch of a “Buy” button on its mobile search results pages. It’s a move, many pundits believe, is designed to grab marketshare of the search market from online retail giants like Amazon. You might not think of Amazon … Continue reading Google “Buy” Button Good News for Email Marketers
Mike MoranApril 4, 2015 They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like this social media thing–they react. They stamp it with a big red “NO.” They know that some employees are going to … Continue reading How Your Legal Team Might be Making Social Media MORE Risky For Your Company
Jake DolezalJanuary 20, 2015 We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who have placed data on the top priority shelf, and they are excelling and accelerating at … Continue reading Why Data and Storytelling Are More Alike Than You Might Think
Chip StevensJanuary 20, 2015 For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and values. Your website is very important to the perception of your company, and it also drives everything from your … Continue reading 3 Website Brand Identity Considerations You Might Have Overlooked
By Dan Waldschmidt, Published November 4, 2014 Want to know a dirty, little secret about business strategy? Any strategy you execute will work. Anything. Let’s be honest — today’s business landscape is full of gurus, experts, and consultants telling you that if you follow their magical seven step program that you’ll end up achieving wild-eyed, incredibly … Continue reading A Crazy Idea Might Be Your Best Bet Yet
By Angela Vuona, Published October 25, 2014 First, what is the goal of a landing page? Simply put, it is to convert a website visitor into a lead by capturing contact information in a form. When it comes to landing page optimization, there’s no end in sight. You can always optimize, A/B test, and optimize some … Continue reading 5 Landing Page Best Practices You Might Have Missed
It’s Time To Take A Fresh Look At Your Website If you have a website, then you want your products and services to be seen by as many prospects online as possible. While marketing strategies through social media are essential to your visibility, it really pays to have a professional website that visitors will convert … Continue reading Why Your Website Might Need A New Design
Personalisation has been a buzzword in sales, marketing and customer service circles for many years. Get it right and you will improve loyalty, advocacy and sales, but the problem is that personalisation, or behavioural merchandising as it is also often known, is very easy to get badly wrong. Most SME websites just don’t have enough … Continue reading Why Your Customers Really Don’t Like ‘We Thought You Might Like’
