Tag Archives: Metrics

The Complete Guide to Email Metrics – Part III

VerticalResponseSeptember 15, 2015 Use email metrics as a great diagnostic tool. These metrics provide a ‘look under the hood,’ so to speak. Just like a car, if something isn’t running right, you fix it. If you see a metric that’s off, or not where you want it to be, it’s time to break out the … Continue reading The Complete Guide to Email Metrics – Part III →

What Metrics Should I Track to Report on Website Performance?

Web Optimization Guidelines

Roman KniahynyckyjSeptember 13, 2015 When it comes to tracking your website performance, not all metrics are created equal. Instead of going nuts reviewing every single metric at your fingertips, you can keep a keen eye on your website’s ongoing performance with these five key performance indicators (KPIs). Your goal is to look for improvement month … Continue reading What Metrics Should I Track to Report on Website Performance? →

The Complete Guide to Email Metrics – Part 2

Email Marketing

VerticalResponseSeptember 13, 2015 As with any marketing effort, it’s important to have goals. Email marketing is no different. The big question is, how do you know what goal is realistic? Setting a goal for an 80 percent open rate sounds great in theory, but when you learn the average open rates hover around 25 percent, … Continue reading The Complete Guide to Email Metrics – Part 2 →

The Complete Guide to Email Metrics – Part 1

Email Marketing

VerticalResponseSeptember 11, 2015 How are your customers, clients or donors responding to your emails? The answers are in your email metrics. Sending and creating emails is only half of the job. To find out if your messages are reaching customers and increasing sales, you have to turn to email metrics. With VerticalResponse, you get an … Continue reading The Complete Guide to Email Metrics – Part 1 →

Recruiting Metrics: The Key to Winning New Business

Metrics

Colin FongSeptember 7, 2015 A few years ago, Bryan Burkhart, cofounder of flower delivery startup H. Bloom, wrote an article in the NY Times heralding the fact that his company was able to grow to 80 employees without the help of professional recruiters. He highlighted LinkedIn as the key tool that enabled his company to … Continue reading Recruiting Metrics: The Key to Winning New Business →

A New Era Of Digital Content: Engagement And Content Metrics That Matter

Content Management

In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience. Jim Yu on July 30, 2015 Since John Deere published The Furrow in 1895, content marketing has been right … Continue reading A New Era Of Digital Content: Engagement And Content Metrics That Matter →

4 Key Metrics for Recruitment Dashboards

Effective Hiring

Colin FongJuly 24, 2015 If no one has convinced you that data driven recruiting is the most direct path to improve recruiting performance, take a minute to read through a few of these articles. Even if you haven’t totally bought in to the concept of data-driven recruiting, you should at least be able to agree … Continue reading 4 Key Metrics for Recruitment Dashboards →

Important Metrics in Google Analytics

Analytics, Google

Christina HallJuly 12, 2015 Google Analytics is a smart tool for measuring your online performance. Here are some key metrics you should look at on a regular basis: Number of sessions A session is a group of interactions a user takes within a given time frame. Google defines this time frame as 30 minutes. A … Continue reading Important Metrics in Google Analytics →