Category Archives: Quality Management

Aligning a Startup Business With Quality Assurance: A Complete Guide

Kanika Vatsyayan November 3, 2021 Establishing a successful startup is not an easy task. More importantly, when you need to create an impact within an already established industry, one thing that can help you go forward on sustainability goals is Quality Assurance. According to Failory, “Failure is most common for startups during years two through … Continue reading Aligning a Startup Business With Quality Assurance: A Complete Guide →

Optimizing Business With Total Quality Management

Quality Management

Roee Ganot August 12, 2021 In today’s highly competitive landscape, acquiring new customers is the natural focus of many businesses. Considering how the market fluctuates, however, customer retention should also be at the top of everyone’s list. The pandemic has made every consumer conscious about the money they spend on basic necessities and even small … Continue reading Optimizing Business With Total Quality Management →

Why Continuous Improvement is a Vital Part of QA

Quality Management

Shivam Gohel April 26, 2021 Long considered to be the father of statistics-based quality control, W. Edwards Deming’s words of wisdom often form the platform for how we look at quality and, critically, why it matters. According to Deming, improvement is not a compulsory action but in order to survive companies must always strive to … Continue reading Why Continuous Improvement is a Vital Part of QA →

How to Keep Quality Control With Stock Footage

Quality Management

Evelyn Timson October 15, 2020 The reality is that using stock footage comes with the risk of your film looking disjointed; a random mix of content that clearly derives from different sources/filmmakers/cameras etc. And even if you intend to create an eclectic edit for your film, there’s a level of cohesion to strive for, which … Continue reading How to Keep Quality Control With Stock Footage →

How to Use The Deming Cycle for Continuous Quality Improvement

Quality Management

Adam Henshall — December 7, 2017 — December 7, 2017 Understanding quality and seeking to improve it is arguably the core purpose behind undertaking process improvements. But where did this philosophy of process improvement come from? One key person is William Edwards Deming – sometimes referred to as Edward W. Deming. He’s principally a statistician, … Continue reading How to Use The Deming Cycle for Continuous Quality Improvement →

Can’t Bribe Your Way To Quality

Quality Management

Can’t Bribe Your Way To Quality by George Simpson , Featured Contributor, October 12, 2017 Univision’s Fusion Media Group is testing an initiative in which advertisers with the most engaging ads — based on number of clicks and mouse-overs — are rewarded with bonus impressions. This is supposed to encourage marketers to produce better ads, … Continue reading Can’t Bribe Your Way To Quality →

What is Quality Score?

Quality Management

Amanda Duncil — July 13, 2017 — July 13, 2017 Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not … Continue reading What is Quality Score? →

Quality Assurance: It’s More Than Just Proofreading

Quality Management

by Kendra BrownSeptember 29, 2016 What are the top things you look for when choosing a marketing agency? A portfolio of stunning creative work is almost always high on the list. Technological know-how and industry knowledge are usually highly desired as well. One thing you might not initially consider, however, is the agency’s quality assurance … Continue reading Quality Assurance: It’s More Than Just Proofreading →

How to Define Key Performance Indicators for a QMS Based on ISO 9001

Quality Management

by Mark Hammar May 30, 2016May 30, 2016 Even if you have only started to implement a Quality Management System (QMS), you will very likely have heard about Key Performance Indicators (KPIs) within the management system. This term is commonly used, and has been for many years, even though ISO 9001:2015 doesn’t actually use this … Continue reading How to Define Key Performance Indicators for a QMS Based on ISO 9001 →