Adam Henshall — December 7, 2017 — December 7, 2017 Understanding quality and seeking to improve it is arguably the core purpose behind undertaking process improvements. But where did this philosophy of process improvement come from? One key person is William Edwards Deming – sometimes referred to as Edward W. Deming. He’s principally a statistician, … Continue reading How to Use The Deming Cycle for Continuous Quality Improvement
Can’t Bribe Your Way To Quality by George Simpson , Featured Contributor, October 12, 2017 Univision’s Fusion Media Group is testing an initiative in which advertisers with the most engaging ads — based on number of clicks and mouse-overs — are rewarded with bonus impressions. This is supposed to encourage marketers to produce better ads, … Continue reading Can’t Bribe Your Way To Quality
Amanda Duncil — July 13, 2017 — July 13, 2017 Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not … Continue reading What is Quality Score?
by Kendra BrownSeptember 29, 2016 What are the top things you look for when choosing a marketing agency? A portfolio of stunning creative work is almost always high on the list. Technological know-how and industry knowledge are usually highly desired as well. One thing you might not initially consider, however, is the agency’s quality assurance … Continue reading Quality Assurance: It’s More Than Just Proofreading
by Mark Hammar May 30, 2016May 30, 2016 Even if you have only started to implement a Quality Management System (QMS), you will very likely have heard about Key Performance Indicators (KPIs) within the management system. This term is commonly used, and has been for many years, even though ISO 9001:2015 doesn’t actually use this … Continue reading How to Define Key Performance Indicators for a QMS Based on ISO 9001