John Hodge — January 3, 2017 Follow @johnahodge— January 3, 2017 Last week I got a lot of questions about the blog post I wrote about email marketing metrics, most of them were centered around the meaning of metrics so I’ll discuss several of them today. I’m going to focus on HubSpot metrics in this … Continue reading Email Marketing Metrics: An Ultimate Guide to Inbox Placement
Stefan Wolpers — January 1, 2017 Follow @StefanW— January 1, 2017 TL;DR: Agile Metrics Suitable agile metrics reflect either a team’s progress in becoming agile or your organization’s progress in becoming a learning organization. At the team level, qualitative agile metrics typically work better than quantitative metrics. At the organizational level, this is reversed: quantitative … Continue reading Agile Metrics – The Good, the Bad, and the Ugly
Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue. Tamar Weinberg on December 16, 2016 To what extent does data actually drive your marketing decisions? The way I see it, you probably fall … Continue reading How to get the most value from your marketing metrics
by Laurie Sullivan@lauriesullivan, December 2, 2016 Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong commitment to digital advertising and marketing. The insight comes from CMOs and CIOs who participated in the Leapfrog 2016 CMO Digital Benchmark Study. In fact, three out … Continue reading Marketers Say Proving ROI More Important Than Brand Awareness Metrics
Marc Hummel — November 27, 2016 Follow @realmarchummel— November 27, 2016 Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black Friday. To create this report, we analyzed more … Continue reading Thanksgiving + Black Friday eCommerce Metrics: AOV up 5.5%, Mobile Conversions up 115%
Zach Heller — November 23, 2016 Follow @zheller— November 23, 2016 The problem with data used to be that we didn’t have enough of it. The problem with data today is that there is just way too much of it. Of course if you know what you’re looking for, you can get it. And everything … Continue reading Most Underrated Web Metrics
Zach Heller — November 17, 2016 Follow @zheller— November 17, 2016 The time for companies to start leveraging the massive amounts of data available to them to grow their business has come. It came years ago. The problem is that some companies who were quick to acknowledge this new age of data analysis are still … Continue reading Most Overrated Web Metrics
Karen Repoli — November 11, 2016 Follow @karenrepoli— November 11, 2016 My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a struggling entrepreneur, Jim wanted to know how to measure the ROI on his social … Continue reading 9 Metrics to Determine your Social Media Marketing ROI (Part 2)
Karen Repoli — November 6, 2016 Follow @karenrepoli— November 6, 2016 Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business, was trying to determine the ROI on his social media efforts and he was … Continue reading 9 Metrics to Determine your Social Media Marketing ROI
by Jack Loechner, Staff Writer @mp_research, October 26, 2016 IBM Marketing Cloud’s annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help improve your marketing programs. … Continue reading Seasonal Email Marketing Metrics From IBM
