Andrew Tate — March 15, 2017 — March 15, 2017 There’s a lot to pay attention to when measuring the growth trajectory of your SaaS business. Are you increasing LTV while keeping CAC down? Is your customer acquisition rate greater than your customer churn rate? Do you distinguish between monthly recurring revenue and committed monthly … Continue reading The Metrics Needed to Run Your SaaS Business
Darleen DeRosa — April 14, 2017 Follow @onpoint_llc— April 14, 2017 As a training manager, you are already your company’s biggest champion of learning and development. You’re well aware of the value leadership training brings to your company. But convincing your executive team to renew your training budget—much less increase it—can be a tough sell. … Continue reading Want to Get Your Training Budget Approved? Track These 3 Metrics
Tom Kuder — April 11, 2017 Follow @twkuder— April 11, 2017 Blogging metrics for startups and beginners My email service provider (ConvertKit) recently published a great report called State of the Blogging Industry. In it, they reveal some fascinating findings gleaned from a survey of more than 850 bloggers. Since I regularly advise my readers … Continue reading 19 Key Metrics to Guide Your First Blog
Patrick Whatman — April 10, 2017 Follow @mrwhatman— April 10, 2017 Great marketing requires good data. You can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. It’s true for most marketing styles, and it’s definitely true for social media. As a marketer, we need to constantly prove … Continue reading The 10 Most Important Social Media Metrics to Monitor
Ron Ause — April 6, 2017 — April 6, 2017 It’s no surprise that analytics are integral to your organization’s success. Whether you work for an in-house marketing team or an advertising agency, tracking and reporting metrics provide you and your team with an overview of your performance. They provide you with insights that influence … Continue reading Calculating Internal Business Metrics
By Emily Culclasure February 7th, 2017 Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data is necessary for continual improvement. And if you don’t see results … Continue reading 3 Metrics To Measure Content Marketing Success
Kristen Hicks — February 1, 2017 Follow @atxcopywriter— February 1, 2017 You already made a big investment in website design. You feel like you tackled that project and got it done. But be honest: It’s been a few years now, hasn’t it? Good web design isn’t something you can invest in once and be done. … Continue reading 4 Metrics Telling You It’s Time for a Website Redesign
Nate Dame — January 24, 2017 Follow @seonate— January 24, 2017 How do you know if your SEO strategy is working? Maybe more importantly: how do you prove to the corner offices that your SEO strategy is working? SEO has the amazing ability to generate a lot of numbers and charts. There are a lot … Continue reading 3 SEO Metrics to Silence the Critics and Impress the Boss
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. Dianna Huff on January 17, 2017 Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads … Continue reading 3 reasons why you can safely ignore your competitors’ traffic metrics
Dave Brock — January 12, 2017 Follow @davidabrock— January 12, 2017 Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations . Like many companies, thee customers needs were changing quite profoundly. They were rapidly shifting their solution offerings to match customer needs and to … Continue reading Are Your Sales Metrics Aligned With Your Business Strategy?
