Marta Zalewska — November 21, 2016 — November 21, 2016 Creating a successful cold email campaign is the Holy Grail of a cold mailing. It’s also a pain. It takes a ton of time, effort, nerves and a slight caffeine overdose to craft a masterpiece. And yet, when you click send and wait for a … Continue reading How to Write a Killer Cold Email Campaign – The First Message
by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Businesses can create a financial opportunity for themselves when they acknowledge customer ratings and reviews on their Web site or by responding to Facebook posts or service-related Twitter tweets, even if it’s by a chat bot. Twitter found that extra added attention typically earns the brand … Continue reading Twitter Direct Message Chat Bot Feature To Automate Customer Service
SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy. Amy Gesenhues on September 16, 2016 As SAP’s chief marketing officer, Maggie Chan Jones manages the brand’s global advertising and branding efforts, global sponsorship, audience marketing, and field marketing for each region and … Continue reading A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
by Cheryl Gale July 30, 2016 Follow @marchprJuly 30, 2016 Last month, I dived into one of my favorite topics in marketing and PR: client messaging. Messaging is one of the most crucial elements of any successful brand – you can have a killer product, a great management team and the best employees in the … Continue reading Client Messaging 101: The Building Blocks of a Strong Message
by Laura Donovan June 8, 2016 Follow @thewordproJune 8, 2016 The Facebook F8 Conference is always a big event each year and this year was jam-packed with new information about the Social Media Goliath. One of the topics they presented took a look into the most valuable feature of the platform, “News Feed: Getting Your … Continue reading Reaching the News Feed: Getting Your Message Out on Facebook
by Laura Cole May 22, 2016May 22, 2016 Ah, social media. Arguably the greatest and most revolutionary tool in contemporary marketing, it has the potential to make or break your business while also minimising your spend on promotional campaigns. The social platform can also serve as the glue that binds an integrated marketing campaign together, … Continue reading Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn
by Brian Basilico May 16, 2016 Follow @bbasilicoMay 16, 2016 4 TV Stations and 3 Radio Stations Back when I was a kid I had to walk uphill to school … both ways … barefoot! Just kidding, but really we only had 4-5 TV stations and limited radio stations. We had rabbit ears on our … Continue reading How-To Get People To Listen Your Message: What’s In It For Me (WIIFM)
by Chris Lake May 11, 2016 Follow @DigitalDockUKMay 11, 2016 Many companies view digital marketing as the platform of choice, in reaching vast amounts of potential customers. Their thinking is that a well thought-out, comprehensive digital plan will result in thousands, if not millions of eyes on their product or service. This can be true. … Continue reading No Brand Message? Forget Digital Marketing.
by Liz Kislik April 21, 2016April 21, 2016 Whether you’re a corporate exec, a midlevel manager, or an independent striver — and whether you want to start a success or grow one — you need to be able to meet the market. Figuring out how to interest and influence others, particularly when it requires or … Continue reading A Special Guide to Getting Your Message Out
by Robert Nissenbaum February 18, 2016February 18, 2016 I have never been a fan of using the automated direct message feature on Twitter. In fact, I downright hate it. How much? I will unfollow 90% of those who send me an automated direct message within minutes of my reading it. I often finding myself challenging … Continue reading What If? Rethinking Use Of The Automated Direct Message.
