Tag Archives: message

5 Elements You Need to Craft the Perfect LinkedIn Outreach Message

by Sabel Harris November 25, 2015 Follow @sabelharrisNovember 25, 2015 LinkedIn now has over 400,000,000 million users on the platform and that number is growing every year. We all use it frequently or we’ve used it at some point; however, now it’s turned into another effective communication outlet. Whether you use the platform for building … Continue reading 5 Elements You Need to Craft the Perfect LinkedIn Outreach Message

Make Better Connections With Facebook’s New Message Features

Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to respond to messages and explains how you can leverage these tools to increase your social ROI. Alison Zeringue on October 19, 2015 Imagine walking into a retail business to make a purchase … Continue reading Make Better Connections With Facebook’s New Message Features

Build Organizational Alignment Around Your Value Message

Rachel Clapp MillerApril 14, 2015 Understanding the value you provide your customers is a critical component to a company meeting its revenue numbers quarter after quarter. In B2B organizations, it’s not just the sales and marketing departments who need to understand this value. It’s every person along the customer engagement spectrum. Remember, once you create … Continue reading Build Organizational Alignment Around Your Value Message

Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win

by Francois Laxalt, Oct 22, 2014 Digital marketers are under pressure to increase the number of messages in order to drive revenue. But can we deliver all these messages and do it in a way that increases conversions and reduces marketing fatigue? The Evidence Speaks The marketing fatigue phenomenon was the subject of a first-of-its-kind … Continue reading Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win