by Laura Cole May 22, 2016May 22, 2016 Ah, social media. Arguably the greatest and most revolutionary tool in contemporary marketing, it has the potential to make or break your business while also minimising your spend on promotional campaigns. The social platform can also serve as the glue that binds an integrated marketing campaign together, … Continue reading Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn
Tag Archives: message
How-To Get People To Listen Your Message: What’s In It For Me (WIIFM)
by Brian Basilico May 16, 2016 Follow @bbasilicoMay 16, 2016 4 TV Stations and 3 Radio Stations Back when I was a kid I had to walk uphill to school … both ways … barefoot! Just kidding, but really we only had 4-5 TV stations and limited radio stations. We had rabbit ears on our … Continue reading How-To Get People To Listen Your Message: What’s In It For Me (WIIFM)
No Brand Message? Forget Digital Marketing.
by Chris Lake May 11, 2016 Follow @DigitalDockUKMay 11, 2016 Many companies view digital marketing as the platform of choice, in reaching vast amounts of potential customers. Their thinking is that a well thought-out, comprehensive digital plan will result in thousands, if not millions of eyes on their product or service. This can be true. … Continue reading No Brand Message? Forget Digital Marketing.
A Special Guide to Getting Your Message Out
by Liz Kislik April 21, 2016April 21, 2016 Whether you’re a corporate exec, a midlevel manager, or an independent striver — and whether you want to start a success or grow one — you need to be able to meet the market. Figuring out how to interest and influence others, particularly when it requires or … Continue reading A Special Guide to Getting Your Message Out
What If? Rethinking Use Of The Automated Direct Message.
by Robert Nissenbaum February 18, 2016February 18, 2016 I have never been a fan of using the automated direct message feature on Twitter. In fact, I downright hate it. How much? I will unfollow 90% of those who send me an automated direct message within minutes of my reading it. I often finding myself challenging … Continue reading What If? Rethinking Use Of The Automated Direct Message.
5 Elements You Need to Craft the Perfect LinkedIn Outreach Message
by Sabel Harris November 25, 2015 Follow @sabelharrisNovember 25, 2015 LinkedIn now has over 400,000,000 million users on the platform and that number is growing every year. We all use it frequently or we’ve used it at some point; however, now it’s turned into another effective communication outlet. Whether you use the platform for building … Continue reading 5 Elements You Need to Craft the Perfect LinkedIn Outreach Message
Make Better Connections With Facebook’s New Message Features
Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to respond to messages and explains how you can leverage these tools to increase your social ROI. Alison Zeringue on October 19, 2015 Imagine walking into a retail business to make a purchase … Continue reading Make Better Connections With Facebook’s New Message Features
Putting Your Out Of Office Message To Work
Personal Branding BlogJuly 22, 2015 It’s summer time. Time for vacations. Time for the inevitable Out of Office message. Who still uses Out of Office messages? It should come as not surprise, even to millennials, that there are still a lot of people that use email. Yes, there is a trend towards text messaging, instagram … Continue reading Putting Your Out Of Office Message To Work
Build Organizational Alignment Around Your Value Message
Rachel Clapp MillerApril 14, 2015 Understanding the value you provide your customers is a critical component to a company meeting its revenue numbers quarter after quarter. In B2B organizations, it’s not just the sales and marketing departments who need to understand this value. It’s every person along the customer engagement spectrum. Remember, once you create … Continue reading Build Organizational Alignment Around Your Value Message
How Strong Message Match Can Save Your Bounce Rate
Michelle BizzellFebruary 21, 2015 When someone clicks on your ad, they begin a journey to becoming your customer. But ads don’t lead to homepages anymore. They (should) lead to landing pages. And landing pages are about conversions. You want them to fill out a form for a free trial, sign up for an email list, … Continue reading How Strong Message Match Can Save Your Bounce Rate
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