As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content
Courtney Abud — March 6, 2017 — March 6, 2017 So you’ve decided to build an email nurture. That’s great! Whether it’s part of an awareness campaign, a follow-up from an assessment or an attempt to turn a sale, an email nurture is a great way to deliver relevant information to prospects and customers. But … Continue reading Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map
Mollie Shipley — February 28, 2017 — February 28, 2017 Connecting. It’s easy as 1, 2, 3. We see someone on our homepage who intrigues us or who has the credentials we are looking for, we hit that beautiful blue connect button, we customize our message and BOOM! It’s sent! Sounds great and simple enough, … Continue reading Sending a Personalized Connection Request Message
Jason Jasura — January 10, 2017 — January 10, 2017 It’s no secret that more users are starting their search for products and services from mobile devices. A recent report from Hitwise analyzed data from a large pool of web searches and found that almost 60% of them began on mobile devices. Enter Google Message … Continue reading Using Adwords Message Extensions to Increase CTR and User Engagement
Jim Karrh — November 26, 2016 — November 26, 2016 Of the gazillion management quotations, out there, I find a few are genuinely powerful and clarifying. One comes from John Maxwell: A leader is one who knows the way, goes the way, and shows the way. That idea should resonate with both current and aspiring … Continue reading The 3 Things Effective Message Managers Do
Marta Zalewska — November 21, 2016 — November 21, 2016 Creating a successful cold email campaign is the Holy Grail of a cold mailing. It’s also a pain. It takes a ton of time, effort, nerves and a slight caffeine overdose to craft a masterpiece. And yet, when you click send and wait for a … Continue reading How to Write a Killer Cold Email Campaign – The First Message
by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Businesses can create a financial opportunity for themselves when they acknowledge customer ratings and reviews on their Web site or by responding to Facebook posts or service-related Twitter tweets, even if it’s by a chat bot. Twitter found that extra added attention typically earns the brand … Continue reading Twitter Direct Message Chat Bot Feature To Automate Customer Service
SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy. Amy Gesenhues on September 16, 2016 As SAP’s chief marketing officer, Maggie Chan Jones manages the brand’s global advertising and branding efforts, global sponsorship, audience marketing, and field marketing for each region and … Continue reading A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
by Cheryl Gale July 30, 2016 Follow @marchprJuly 30, 2016 Last month, I dived into one of my favorite topics in marketing and PR: client messaging. Messaging is one of the most crucial elements of any successful brand – you can have a killer product, a great management team and the best employees in the … Continue reading Client Messaging 101: The Building Blocks of a Strong Message
by Laura Donovan June 8, 2016 Follow @thewordproJune 8, 2016 The Facebook F8 Conference is always a big event each year and this year was jam-packed with new information about the Social Media Goliath. One of the topics they presented took a look into the most valuable feature of the platform, “News Feed: Getting Your … Continue reading Reaching the News Feed: Getting Your Message Out on Facebook
