A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
Category Archives: Marketing Branding
How marketers can build their brand’s digital maturity
A brand’s digital maturity goes beyond digital transformation. Corey Patterson on November 17, 2021 at 9:18 am “Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas … Continue reading How marketers can build their brand’s digital maturity
Random Posts on Marketing Branding
Marketingspeak – What’s a Burn Pixel?
Why Data Transparency is Key to Programmatic Advertising
Google Ads Optimized Targeting Rolls Out
Can I Schedule Tweets from Twitter Itself?
The Correct Way To Use LinkedIn’s Blogging Feature
4 deceptive Google Analytics metrics that fool retail marketers
Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
