Tag Archives: Meet

How marketers are changing agile practices to meet their needs

A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019   Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs

How Often Should Your Agency Meet With Clients?

Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?

Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines

The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. Amy Gesenhues on May 22, 2018 As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers … Continue reading Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines