Category Archives: Google Marketing Tools

Google Marketing Platform launches new API with enhanced capabilities

Google Marketing Tools

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024  Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities →

Google Details Media Buys For Apple ‘Get The Message’ Campaign

Google Marketing Tools

Google Details Media Buys For Apple ‘Get The Message’ Campaign by Laurie Sullivan , Staff Writer @lauriesullivan, August 11, 2022 Google has expanded on the details of its Get The Message campaign targeted at Apple that launched earlier this week. It addresses the green and blue bubbles problem in text messages as well as other common … Continue reading Google Details Media Buys For Apple ‘Get The Message’ Campaign →

Pros & Cons Of Google’s New Structured Data For Reviews

Google Marketing Tools

Pros & Cons Of Google’s New Structured Data For Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2022 Google this week added several important updates to search, but two in particular help marketers assist consumers in finding information across the web indexed from company and brand sites. For starters, on Friday Google announced the … Continue reading Pros & Cons Of Google’s New Structured Data For Reviews →

What you need to know from Google Marketing Live

Google Marketing Tools

Here’s a recap of the marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts and more. Greg Finn on May 25, 2022 Here’s everything marketers and advertisers need to know from (May 29, 2022)’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. … Continue reading What you need to know from Google Marketing Live →

Google’s User Experience: Most Websites Fail To Meet Requirements

Google Marketing Tools

Google’s User Experience: Most Websites Fail To Meet Requirements by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2021 Research by Searchmetrics released Tuesday suggests that 96% of sites tested in U.S. desktop searches — and more than 90% of those in mobile searches — fail to meet Google’s three Core Web Vitals thresholds for good website … Continue reading Google’s User Experience: Most Websites Fail To Meet Requirements →

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