InklyoMarch 23, 2015 You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and you’ve begun integrating social media into your business strategy. Good for you! You’re already in the game. While other people are still trying … Continue reading 15 Ways To Fail At Social Media Marketing
Simina IgnatMarch 23, 2015 Running a business is fraught with challenges. Over the years you’ve probably experimented with various marketing strategies and innovative sales approaches to grow revenue. You’ve likely picked up on the buzz around digital marketing and social media marketing. Wondering which approach is going to help you push the needle on your … Continue reading What Works Best For Your Business? Social Media or Digital Marketing?
Business.comMarch 21, 2015 If you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on). If your online presence is a crucial part to your overall marketing … Continue reading Should You Hire A Social Media Manager?
Jamie TeasdaleMarch 21, 2015 It is safe to say that most businesses today are on at least one social media platform. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, a whopping 92% of the 2,800 marketers surveyed revealed that social media is important for their business. This percentage is up from 86% … Continue reading 10 Reasons Your Business Should Be On Social Media
Taylor NelsonMarch 20, 2015 From a website to a new product, proving the value of anything relies on how you track, measure, and report on its performance. There’s no difference with social media marketing campaigns. To prove all those social media skeptics wrong, you’ll need to provide the return on investment numbers for every single … Continue reading Tracking Your Social ROI: How to Prove the Power of Social Media
Lukas HardonkMarch 20, 2015 Social media is all about content. Whether you’re a business owner or not is irrelevant — content is what you go on social media to see. When it comes to being a business on social media, the amount of effort you put into content creation is much greater. It comes down … Continue reading 4 Tips for Developing Effective Social Media Content
Dilawar SyedMarch 20, 2015 Companies that are truly customer-focused make it as easy as possible for people to interact with them. Today that often includes having a presence on social media. Though many companies have set up their social presence, not every company is using social media effectively. Too often brands focus their social media … Continue reading Three Ways To Improve Your Social Media Customer Support
Carol StephenMarch 19, 2015 On #DigiBlogChat this week, my Twitter chat (along with @LazBlazter) about new technology and blogging, some of the participants started a side conversation about introverts and how well they do with writing, and that led to a discussion of social media. As a result of that chat, I decided to write … Continue reading 6 Facts About Introverts and Social Media That Will Impress Your Friends
Christine SkiffingtonMarch 19, 2015 When done right, social media can be a powerful way to connect with customers and communicate branded messaging. Luckily, some of the most common barriers to amplifying social messages and boosting engagement are simple to avoid. Mastering a few basics can give your efforts the best chance to succeed and capitalize … Continue reading 5 Social Media Mistakes to Avoid
Tom CarpenterMarch 18, 2015 As brands, we didn’t use to have to worry so much about a bad customer experience “making the rounds” and damaging our image. Pre-Twitter, pre-Facebook and pre-Every-Other-Social-Media-Platform, how many people could an unhappy customer reach with a negative message about you, anyway? Research puts that number at somewhere between 9 and … Continue reading 3 Social Media Steps Turn a Bad Customer Experience into Positive PR
