Randall BeardMarch 26, 2015 After twenty plus years at Procter & Gamble and American Express, I was ready to graduate to a big CMO role at UBS. And, like everyone who steps up into the big marketing leadership role, I thought: At last. Now I can put into action everything that I’ve learned about advertising … Continue reading Everything I Wished I Had Known About Advertising and Media as a CMO, but Didn’t
Tag Archives: Media
The 10-Minute Social Media Workday
Business.comMarch 26, 2015 If you’re running a small to medium-sized business, you probably have a pretty full work schedule, and managing all social media as part of this is a time consuming task. You probably struggle to find the time, on a daily basis, to post, share and connect with your followers on all the … Continue reading The 10-Minute Social Media Workday
Let’s Be Friends: Integrating Email And Social Media
Denise ChanMarch 26, 2015 Twitter, Facebook, Instagram, Pinterest, Email…the list goes on. There are so many channels to manage and keep track of these days, how do you do it? The key is to do less. Treat email and social as one larger integrated marketing channel instead of creating dedicated strategies for each. Work smarter, … Continue reading Let’s Be Friends: Integrating Email And Social Media
CMOs Focus More On Tech To Automate Media Decisions
Laurie Sullivan @lauriesullivan, (March 26, 2015) Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one of a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising. “Just in the … Continue reading CMOs Focus More On Tech To Automate Media Decisions
How to Use Social Media to Reach Niche Markets — Educators
Angela ModzelewskiMarch 25, 2015 Like the military community, teachers and faculty must operate in accordance to guidelines when it comes to social media. These guidelines are often provided by schools or school districts, although in some cases, there are state mandates prohibiting teachers from interacting inappropriately with students through social media. In their personal lives, … Continue reading How to Use Social Media to Reach Niche Markets — Educators
Social Media Lessons Explained By The Walking Dead
Laura DonovanMarch 25, 2015 Don’t start a Facebook Business Page and then abandon it, you need to post updates at least once a day every day. Depending on the engagement and activity of the Friends on your Page you may want to add another update or 2 each day. Internet Trolls are the worst, but … Continue reading Social Media Lessons Explained By The Walking Dead
Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
Teresa SliderMarch 24, 2015 While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan … Continue reading Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
Let’s Talk About Social Media Marketing Myths
Jess CarsonMarch 24, 2015 As the world continues going digital, social media is becoming a common marketing tool for small and large-scale businesses. After all, the digital storefront is just as important as the physical storefront. But the science of social media is still developing and the best practices for the medium is an ever-evolving … Continue reading Let’s Talk About Social Media Marketing Myths
Do You Manage Your Social Media Accounts Effectively?
Andy CallowayMarch 24, 2015 Way back in 2008(ish), I was asked if I used Facebook and Twitter. I had accounts, but I never used them because, and I quote, “I really can’t see the point of telling everyone what I had for breakfast”. But then something changed. Marketing types realised that the beauty of social … Continue reading Do You Manage Your Social Media Accounts Effectively?
Are You In A Social Media Experiment?
Mark SchaeferMarch 24, 2015 The answer to this question is, of course, YES. Whether you know it or not, companies are collecting data about you, testing you, even manipulating you without your knowledge. The bigger question is, how far should they go…and how much should you know? I attended a fascinating discussion on this topic … Continue reading Are You In A Social Media Experiment?
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