Category Archives: Marketing Growth

The success elements of marketing-driven growth, Part 2

Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth. Carlos Hidalgo on July 26, 2023 This is the second part of a three-part series on the success elements of growth. Part 1 can be found here. While marketing does not stand alone in driving organizational growth, it plays a more prominent … Continue reading The success elements of marketing-driven growth, Part 2

6 email metrics to help reach marketing goals and make business decisions

Here are the valuable metrics beyond opens and clicks that can impact your business. Chris Wood on November 8, 2022 Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available … Continue reading 6 email metrics to help reach marketing goals and make business decisions

What Growth Marketing Really Means (+22 Strategies to Do It Right)

Eduard Klein October 16, 2021 To many business owners and marketers, the term “growth marketing” may seem redundant. Marketing is what you do to grow a business, so isn’t all marketing growth marketing? Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? … Continue reading What Growth Marketing Really Means (+22 Strategies to Do It Right)