Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising. David Rodnitzky on May 30, 2017 I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. … Continue reading The calm before the storm: Why media channels die quickly
Rahis Saifi — May 30, 2017 Follow @57rahis— May 30, 2017 Everyone wants to rank better on Google; no one wants to be on page 2 or 3 in a Google search result. It’s no surprise that this is why you’re reading this article; you want to rank better too. If you’re anything like me, … Continue reading How Social Media Marketing Stabilize Your Google Ranking
Kevin George — May 27, 2017 Follow @imkevin_monk— May 27, 2017 Nowadays, brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing their offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. GIFs may … Continue reading Are You Making the Right Choice of “RICH MEDIA” In Your Emails?
Arik Hanson — May 26, 2017 — May 26, 2017 I recently had coffee with a younger colleague who plays a key social role for a fairly large company here in Minneapolis. He/she was sharing a story I’ve been hearing more and more lately. Essentially it boiled down to this: There’s no one in the … Continue reading Yes, We Have a Social Media Mentor Problem
Spencer X. Smith — May 26, 2017 Follow @spencerXsays— May 26, 2017 Now that it’s possible to buy ‘likes’ by investing in paid reach on social media, some brands have almost completely abandoned their organic social media efforts. They’re focusing on optimizing their ads and targeting the right demographics, and they’re obsessed with the ROI … Continue reading What’s the Real Cost of a ‘Like’ on Social Media?
Carlo Pacis — May 25, 2017 — May 25, 2017 It’s a common question – how do I get more followers for my business’ social media profiles? More followers means more potential customers to market to, and that can mean more sales for your business. Unfortunately, it can be tough to grow your following. It’s … Continue reading How to Get More Social Media Followers: 26 Strategies, Ideas & Tips
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
Laura Donovan — May 25, 2017 Follow @thewordpro— May 25, 2017 Social Media is one of the top online activities. Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network. If you are still not on board with budgeting for … Continue reading 6 More Reasons You Can’t Ignore Social Media Marketing
Julie Chomiak — May 25, 2017 — May 25, 2017 Your brand is the physical representation of your small business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites). However, as the world quickly moves … Continue reading Find Your Brand Voice on Social Media
Scott Sims — May 24, 2017 Follow @bscottsims— May 24, 2017 The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front of you, you can … Continue reading Top 13 Social Media Monitoring Tools (2017)
