Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization. Sweta Patel on June 7, 2017 Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to … Continue reading Two social media attribution models to use instead of single-touch
Annaliese Henwood — June 7, 2017 Follow @MktgInnovator— June 7, 2017 You’re on social media because, among other possible reasons, you want to drive visitors to your business website. It’s a good goal, and social media outreach is a handy technique for it. It’s all a matter of how you do it. Social media is … Continue reading How to Increase Website Traffic Using Social Media Outreach
Ivan Ivanov — June 6, 2017 — June 6, 2017 From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves through viral trends on social media. A simple photo, such as Michelle Obama side-eyeing, a comment over a picture, such as ‘brother may I have some oats’ or a funny … Continue reading The Top Social Media Viral Marketing Stunts Of 2017
Personal Branding Blog — June 6, 2017 — June 6, 2017 There’s no newspaper or magazine nowadays that does not devote some space to the fast-developing new phenomenon called social media. My explanation for this is very simple: Let’s say you invite some people for a social gathering to take place in your house. Among … Continue reading How Social Media Can Help People In Transition
Spencer X. Smith — June 5, 2017 Follow @spencerXsays— June 5, 2017 My friend, a brilliant attorney named Erin Ogden, of OgdenGlazer LLC in Madison, recently told me this story: “I saw another attorney today at lunch who I hadn’t seen in awhile. He said, ‘Oh, Erin! I am going to be sending a client … Continue reading 1 Social Media Number No One is Talking About – ROTOMA
Patti Podnar — June 2, 2017 Follow @PodnarWriting— June 2, 2017 tpsdave / Pixabay In the summer of 2003, I was standing in my sunroom, holding my six-month-old little boy in my arms, and watching the willow tree in my backyard bend over until it was almost parallel with the ground. In the aftermath of … Continue reading Weathering the Storm: The Role of Social Media in Crisis Management
Sahail Ashraf — June 2, 2017 Follow @Talcontent— June 2, 2017 There is ample evidence that tweets and updates can go viral. But it is still surprising to see how completely random and obviously not thought-through updates suddenly become huge. Some of them even become more famous and far-reaching than those that celebrities produce. Celebrities … Continue reading Wendy’s In Social Media: An Ordinary Guy And The Most Retweeted Tweet Of All Time
Robin Singh — May 31, 2017 — May 31, 2017 There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of them require individuals to provide new inputs and create new content intended for sharing. However, … Continue reading Role of Social Media in Knowledge Management
Susan Gilbert — May 31, 2017 Follow @SusanGilbert— May 31, 2017 The Output-Input Balancing Act of Social Networking Have you ever been part of a conversation where one person is doing all of the talking? You can’t get a word in edgewise and you find a way to leave as soon as possible. The same … Continue reading How to Find the Right Balance in Social Media
By Disha Dinesh May 31st, 2017 Social media was once regarded as the marketing wild card – a platform that was more of a luxury than a necessity for brands. Today, social media marketing is mainstream, and businesses that haven’t invested in it are losing market share to their competitors. To ensure that yours doesn’t, … Continue reading What Is In A Social Media Marketing Plan
