Category Archives: Streaming Platforms

Netflix used AI to put Gene Wilder’s voice into a new reality show

Netflix used AI to put Gene Wilder’s voice into a new reality show So much for magic. By Anna Washenko June 30, 2026   Silver Screen Collection/Getty Images Netflix has worked with ElevenLabs to develop a recreation of Gene Wilder’s voice for use in an upcoming unscripted reality show inspired by Roald Dahl’s novel Charlie and … Continue reading Netflix used AI to put Gene Wilder’s voice into a new reality show

How marketers can harness the strengths of traditional and streaming TV

Uncover a balanced approach to linear and streaming TV in modern marketing campaigns. Nick Jankowski on June 27, 2024   The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities … Continue reading How marketers can harness the strengths of traditional and streaming TV

NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’

NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’ by Wayne Friedman , May 2, 2023 NBCUniversal is starting up new advertising innovations that combine its linear TV networks and its streaming platform, Peacock. These include an option for a company-wide “takeover” effort for a brand which means that a brand … Continue reading NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’