Jim BelosicApril 20, 2015 Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!” When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account. There are 5 types … Continue reading How to Measure Instagram Traffic, Leads and Sales [Infographic]
Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions. Ginny Marvin on April 14, 2015 After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for advertisers and agencies to manage programmatic ad … Continue reading AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
Alex DittyApril 9, 2015 All of your questions on Instagram campaign analysis are answered here! To understand the success of your Instagram campaigns you need to know what metrics matter and how to measure each of them. Instagram campaign analysis mainly serves two purposes. The first is auditing what happened to ensure that what you … Continue reading Instagram Contest Reports to Measure Success
Iris VermerenMarch 16, 2015 How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them? If you’re on social media for your business, you already know you should be measuring … Continue reading Marketing: How To Measure Social Media: A Step-By-Step Guide
Kaitlin StichMarch 15, 2015 While webinar programs are still one of the most effective ways for B2B marketers to generate demand, they can also make up a significant part of a marketing team’s budget and bandwidth. However, there are plenty of obstacles that can crop up, making it challenging to report on webinar program effectiveness. … Continue reading How to measure webinar and video program ROI
Geoff SimonMarch 9, 2015 It’s called Knowledge-Based Trust (or KBT), and it’s the subject of a research paper Google has outlined here titled, Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources . The intention of the new metric would be to estimate the trustworthiness of a particular web source by determining how accurate the information contained on … Continue reading Google Researching Ways (Other Than Links) to Measure Site Trust
Prasant NaiduMarch 6, 2015 As a business you are always interested in understanding customer behavior after he lands on your online store. Implemented by Facebook, Google, and Twitter, conversion tracking for websites enables you to measure your return on investment by tracking the actions users take after viewing or engaging with your ads. In 2013, … Continue reading Twitter Enhances Conversion Tracking For Web To Measure ROI On Ads
Scott MontyFebruary 25, 2015 Photo credit: Buzzfeed Motion Pictures Last week, we witnessed another major milestone in presidential digital media: President Barack Obama appeared in a BuzzFeed video. The BuzzFeed Video division wanted to interview the President for a number of months; the White House was interested in pushing for more registrations on Healthcare.gov before … Continue reading Measure What Matters
Andrew Osegi December 20, 2014 A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, … Continue reading Social Media Benchmarking: What to Measure
Luke Rees December 8, 2014 All advertising executives want to see when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Think of all the things we can do now in the 21st century which they can’t do in the time of Mad Men: … Continue reading Click-to-Call Tracking: Measure How Human Touch Increases Sales
