Daniel JamesAugust 14, 2015 Measuring your candidate’s experience is a daunting challenge that organizations everywhere struggle with. Only 50% of companies measure the impact a bad candidate experience has on their business, and most organizations struggle with understanding who would be responsible for keeping track of this metric. And that’s not to mention that there’s … Continue reading 4 Must-Use Methods to Measure the Candidate Experience
Carrie GallagherAugust 8, 2015 Having enough working capital on your balance sheet can mean the difference between long-term business success and failure, making it important to measure your liquidity requirements regularly. Working capital, which is calculated by subtracting your current assets from your current liabilities, needs to counterbalance fluctuations in your operating expenses, sales, cost … Continue reading How to Measure Your Working Capital Requirements
Laurie Sullivan @lauriesullivan, (July 22, 2015) Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel on measuring content’s impact at the MediaPost OMMA LA conference Art & Science of Digital Advertising. In fact sentiment is the one thing marketers can’t … Continue reading Brands Missing Opportunity To Measure Consumer Sentiment
Blake HarrisJuly 18, 2015 Last month, Ad Age ran a story called “Six Key Metrics for Measuring the Effectiveness of Video Content.” The piece begins by pointing out “video’s longstanding measurement issues,” which is important not just as a hedge against the veracity of what ensues, but also to reiterate that, even at the highest … Continue reading How Do We Measure The Effectiveness Of Video Content?
Kevin GallagherJuly 12, 2015 We all like to know we’re getting our money’s worth, don’t we? That is especially true in business, as paying too much out and not getting much in return could leave you in a sticky situation. However, when it comes to finding an SEO service, things can get particularly confusing. A … Continue reading How To Measure The True Value Of SEO For Your Business
Brenda TonApril 29, 2015 As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the … Continue reading How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
Jim BelosicApril 20, 2015 Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!” When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account. There are 5 types … Continue reading How to Measure Instagram Traffic, Leads and Sales [Infographic]
Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions. Ginny Marvin on April 14, 2015 After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for advertisers and agencies to manage programmatic ad … Continue reading AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
Alex DittyApril 9, 2015 All of your questions on Instagram campaign analysis are answered here! To understand the success of your Instagram campaigns you need to know what metrics matter and how to measure each of them. Instagram campaign analysis mainly serves two purposes. The first is auditing what happened to ensure that what you … Continue reading Instagram Contest Reports to Measure Success
Iris VermerenMarch 16, 2015 How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them? If you’re on social media for your business, you already know you should be measuring … Continue reading Marketing: How To Measure Social Media: A Step-By-Step Guide
