By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers
by Victoria Hoffman November 13th, 2014 Audience by Igorza76 Welcome to the third and final instalment of my riveting Introduction to Twitter Advertising (think of this part as The Return of the King, but with fewer hobbits). To recap: Getting started on Twitter can be confusing, so I’ve broken down the Twitter advertising planning process … Continue reading How To Do Twitter Advertising – Part 3/3: Measure
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?
Adotas, Wednesday, October 1, 2014 Email delivery services firm Return Path has been awarded a new patent to measure inbox placement and determine whether email marketing messages have landed in an inbox or spam trap. The U.S. Patent #8,719,356 B2 patent allows the company to use multiple data sources to monitor email delivery rates in order to determine … Continue reading Return Path Awarded New Patent to Use Data to Measure Inbox Placement
One of the oldest weapons in an online marketer’s arsenal, email marketing, has stayed the ground over the years—ever since we got our first Hotmail IDs. While every passing year brings a new marketing favorite, smart marketers have hung on to this tool as they see through the hype, trusting results instead. And while we … Continue reading Does Your Email Marketing Measure Up?
In the new second edition of my book, “Email Marketing Rules,” I focus more on measuring success than on anything else except permission. That’s because too often email marketers are using the wrong yardstick to measure the effectiveness of their programs. Here are three examples of how success is often measured incorrectly, leading to underperformance: … Continue reading Don’t Use The Wrong Metrics To Measure Success
