Kaitlin StichMarch 15, 2015 While webinar programs are still one of the most effective ways for B2B marketers to generate demand, they can also make up a significant part of a marketing team’s budget and bandwidth. However, there are plenty of obstacles that can crop up, making it challenging to report on webinar program effectiveness. … Continue reading How to measure webinar and video program ROI
Geoff SimonMarch 9, 2015 It’s called Knowledge-Based Trust (or KBT), and it’s the subject of a research paper Google has outlined here titled, Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources . The intention of the new metric would be to estimate the trustworthiness of a particular web source by determining how accurate the information contained on … Continue reading Google Researching Ways (Other Than Links) to Measure Site Trust
Prasant NaiduMarch 6, 2015 As a business you are always interested in understanding customer behavior after he lands on your online store. Implemented by Facebook, Google, and Twitter, conversion tracking for websites enables you to measure your return on investment by tracking the actions users take after viewing or engaging with your ads. In 2013, … Continue reading Twitter Enhances Conversion Tracking For Web To Measure ROI On Ads
Scott MontyFebruary 25, 2015 Photo credit: Buzzfeed Motion Pictures Last week, we witnessed another major milestone in presidential digital media: President Barack Obama appeared in a BuzzFeed video. The BuzzFeed Video division wanted to interview the President for a number of months; the White House was interested in pushing for more registrations on Healthcare.gov before … Continue reading Measure What Matters
Andrew Osegi December 20, 2014 A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, … Continue reading Social Media Benchmarking: What to Measure
Luke Rees December 8, 2014 All advertising executives want to see when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Think of all the things we can do now in the 21st century which they can’t do in the time of Mad Men: … Continue reading Click-to-Call Tracking: Measure How Human Touch Increases Sales
By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers
by Victoria Hoffman November 13th, 2014 Audience by Igorza76 Welcome to the third and final instalment of my riveting Introduction to Twitter Advertising (think of this part as The Return of the King, but with fewer hobbits). To recap: Getting started on Twitter can be confusing, so I’ve broken down the Twitter advertising planning process … Continue reading How To Do Twitter Advertising – Part 3/3: Measure
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?
Adotas, Wednesday, October 1, 2014 Email delivery services firm Return Path has been awarded a new patent to measure inbox placement and determine whether email marketing messages have landed in an inbox or spam trap. The U.S. Patent #8,719,356 B2 patent allows the company to use multiple data sources to monitor email delivery rates in order to determine … Continue reading Return Path Awarded New Patent to Use Data to Measure Inbox Placement
