Company’s entry into location analytics segment adds further momentum to the attribution revolution. Greg Sterling on February 23, 2016 Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and become an ad platform for brands, relying on its first-party data for targeting. Now, … Continue reading Foursquare Introduces ‘Attribution’ To Measure Offline Results
by Anna Colibri February 19, 2016 Follow @annacolibriFebruary 19, 2016 With over 1.49 billion users, the fact that your customers are on social media should by now be a no-brainer. Given that reality, this post aims to give you a few pointers about how and why you should use social media to grow your business. … Continue reading How to Monitor & Measure Social Media for Customer Service & More
by Erika Dickstein January 13, 2016 Follow @springinsightJanuary 13, 2016 If the President of the United States were doing a “State of Small Business Website Design” speech, I think he would say that the state is very strong. While certainly there have been some silly trend detours in recent years (anyone else thrilled to see … Continue reading The State of Website Design: How Does Your Website Design Measure Up?
New tools leverage location, provide insight into online-to-offline consumer behavior. Greg Sterling on November 5, 2015 Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables … Continue reading Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads
Jeremy TaylorNovember 4, 2015 Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working? Turns out that’s a question countless agencies and start-ups are asking right now. With our new infographic, you needn’t be one of them. Check out the … Continue reading How To Measure Your Digital Marketing Efforts [Infographic]
Dustin GootOctober 27, 2015 This month, Instagram celebrates its fifth anniversary. To mark the occasion, Instagram announced (for the first time) the platform’s top five accounts. The names on the short list will not be surprising to anyone familiar with the current state of pop culture. Taylor Swift claimed the top spot (49.6 million followers), … Continue reading Taylor Swift is Not Number One: How to Measure Social Media Influence
Paul SchmidtSeptember 3, 2015 Quality traffic is an outcome of providing the right content and experience for your visitor. It is only with clearly defined business and marketing goals that you can measure the quality of your traffic. Traffic, leads generated, interactions, and sales are a few ways companies measure the success of their website. … Continue reading How to Measure The Quality of Your Website Traffic
Priya Florence ShahSeptember 1, 2015 When I started reading up about Social ROI, I found it so confusing, I wondered how other business owners were managing to understand it. I’ll be the first to admit I don’t do great with numbers or formulae. But in the process of creating their guides on ROI for social … Continue reading ROI Of Social Media: Why It Matters And How To Measure It
Alex BirkettAugust 27, 2015 Imagine you’ve been working on optimizing a site for a while now, say 3, 6 or even 12 months. You’ve had solid winners each month, and you’re confident in the test results. These are not imaginary lifts. But now your conversion rate looks the same as when you started. How do … Continue reading How Can We Really Measure The ROI of Optimization?
Jamie HecklerAugust 25, 2015 Pinterest isn’t just for B2C marketers anymore. B2B marketers need to start caring about this visual search engine with a social twist. As I wrote in part 1 of this two-part blog series, the platform can give your content an extended shelf life with little extra investment. The question that remains, … Continue reading How to Use and Measure Pinterest in Your B2B Content Marketing
