Paul SchmidtSeptember 3, 2015 Quality traffic is an outcome of providing the right content and experience for your visitor. It is only with clearly defined business and marketing goals that you can measure the quality of your traffic. Traffic, leads generated, interactions, and sales are a few ways companies measure the success of their website. … Continue reading How to Measure The Quality of Your Website Traffic
Priya Florence ShahSeptember 1, 2015 When I started reading up about Social ROI, I found it so confusing, I wondered how other business owners were managing to understand it. I’ll be the first to admit I don’t do great with numbers or formulae. But in the process of creating their guides on ROI for social … Continue reading ROI Of Social Media: Why It Matters And How To Measure It
Alex BirkettAugust 27, 2015 Imagine you’ve been working on optimizing a site for a while now, say 3, 6 or even 12 months. You’ve had solid winners each month, and you’re confident in the test results. These are not imaginary lifts. But now your conversion rate looks the same as when you started. How do … Continue reading How Can We Really Measure The ROI of Optimization?
Jamie HecklerAugust 25, 2015 Pinterest isn’t just for B2C marketers anymore. B2B marketers need to start caring about this visual search engine with a social twist. As I wrote in part 1 of this two-part blog series, the platform can give your content an extended shelf life with little extra investment. The question that remains, … Continue reading How to Use and Measure Pinterest in Your B2B Content Marketing
Daniel JamesAugust 14, 2015 Measuring your candidate’s experience is a daunting challenge that organizations everywhere struggle with. Only 50% of companies measure the impact a bad candidate experience has on their business, and most organizations struggle with understanding who would be responsible for keeping track of this metric. And that’s not to mention that there’s … Continue reading 4 Must-Use Methods to Measure the Candidate Experience
Carrie GallagherAugust 8, 2015 Having enough working capital on your balance sheet can mean the difference between long-term business success and failure, making it important to measure your liquidity requirements regularly. Working capital, which is calculated by subtracting your current assets from your current liabilities, needs to counterbalance fluctuations in your operating expenses, sales, cost … Continue reading How to Measure Your Working Capital Requirements
Laurie Sullivan @lauriesullivan, (July 22, 2015) Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel on measuring content’s impact at the MediaPost OMMA LA conference Art & Science of Digital Advertising. In fact sentiment is the one thing marketers can’t … Continue reading Brands Missing Opportunity To Measure Consumer Sentiment
Blake HarrisJuly 18, 2015 Last month, Ad Age ran a story called “Six Key Metrics for Measuring the Effectiveness of Video Content.” The piece begins by pointing out “video’s longstanding measurement issues,” which is important not just as a hedge against the veracity of what ensues, but also to reiterate that, even at the highest … Continue reading How Do We Measure The Effectiveness Of Video Content?
Kevin GallagherJuly 12, 2015 We all like to know we’re getting our money’s worth, don’t we? That is especially true in business, as paying too much out and not getting much in return could leave you in a sticky situation. However, when it comes to finding an SEO service, things can get particularly confusing. A … Continue reading How To Measure The True Value Of SEO For Your Business
Brenda TonApril 29, 2015 As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the … Continue reading How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
