As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point. Jim Yu on July 13, 2018 The role of search is expanding and diversifying at an accelerating pace. In the … Continue reading Improving the customer experience means getting search right
Chris Reid — May 5, 2018 — May 5, 2018 Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time. In this post, we’ll look at what the update means, how … Continue reading Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing
Garry Grant — April 27, 2018 Follow @seoinc — April 27, 2018 Over the past year, Google has decided to switch gears from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for close to a decade, it’s clear the adjustment means the company … Continue reading From Mobile First to AI First – What This Means for You
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. Dave Davies on April 9, 2018 I read a lot of patents, many of which may or may not apply to search engine … Continue reading Google patent on related entities and what it means for SEO
Allen Finn — April 5, 2018 — April 5, 2018 Ding dong: Bing sidebar ads are no more. According to a blog post Bing published earlier this week, extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this revelation, the #2 search … Continue reading What Bing’s Decision to Kill Sidebar Ads Means for Your Account
Dave Charest — March 9, 2018 Follow @DaveCharest — March 9, 2018 It’s likely you’re doing everything you can to provide a great experience when you’re face to face with your customers. You often know their names, personal preferences, and you enjoy interacting with them. After doing business with you, they leave with a smile. … Continue reading What It Means To Personalize Your Email Messages
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators. Robin Kurzer on March 5, 2018 In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over … Continue reading The rise of voice technologies means new opportunities for podcasting
Personal Branding Blog — February 16, 2018 — February 16, 2018 Over the last few years building a strong Fan base on Facebook Pages has become more of a challenge for personal brands. Since the latest updates to its News Feed online relationships have seen a decline. But the ability to build a strong community … Continue reading What the New Facebook News Feed Updates Means for Your Personal Brand
Ben DeBerry — January 29, 2018 — January 29, 2018 bosmanerwin / Pixabay Online and mobile technologies have fundamentally reshaped human behaviors, desires and preferences. It can be observed in our most primal activities (developing relationships and creating community) to our most mundane (daily commuting). Just a few years ago, none of us orchestrated transportation … Continue reading What Retail’s Renaissance Means for Executive Leaders
Bonnie Harris — January 18, 2018 Follow @waxmarketing — January 18, 2018 ToffanelloG / Pixabay Digital marketing has been on the rise for years. With the advent of search engine optimization, email newsletters and social media, marketers have an endless toolset of methods to reach new customers. Blockchain cryptocurrency technology could throw a wrench in … Continue reading What Cryptocurrency Means for Digital Marketers
