James Scherer — December 21, 2017 — December 21, 2017 On December 18th, Facebook announced that in the coming weeks they will be introducing an algorithmic change which “will begin demoting individual posts from people and Pages that use engagement bait.” What does this mean for Facebook marketers? Will it effect how you promote an … Continue reading Facebook’s “Engagement Bait” Ban: What It Is & What It Means for You
Contributor Dan Purvis takes a look at the evolution of digital and how brands can stay a step ahead of the competition by embracing this digital transformation. Dan Purvis on December 4, 2017 Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the … Continue reading What digital transformation means for brands
Dave Orecchio — December 1, 2017 Follow @HighTechMKT — December 1, 2017 Fotomek / Pixabay Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your company risks being left behind unless you adapt to the rapidly changing modern … Continue reading Inbound Sales Productivity Means Sellers Matter In The Digital World
Jessica Waters Davis — November 14, 2017 — November 14, 2017 rawpixel / Pixabay I admit it—I’m not a huge basketball fan. But as a manager, a coach, and a San Francisco resident, I can’t help but want to unpack the success of the Golden State Warriors over these last few years. Let’s face it, … Continue reading Driving a High Performance Team: What It Means & How to Achieve It
Maren Hogan — August 2, 2017 Follow @marenhogan — August 2, 2017 HypnoArt / Pixabay Quality of Hire didn’t use to be a recruiting measurement. Far from it! Even just ten years ago, the goal for recruiters and even their emerging brethren was to make sure that people met the job requirements. Terms like “cultural … Continue reading Quality of Hire Means Something, Here’s Why
Jason Davis — July 5, 2017 Follow @weareelement502 — July 5, 2017 422737 / Pixabay Every website owner that is seriously invested in their online property and presence should be aware of the ranking factors Google uses for SEO. As of this writing, Google has updated their algorithm in ways that have caused major changes … Continue reading What the Google Algorithm Update Means For Your SEO
Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising by Martin Kratky-Katz , Op-Ed Contributor, June 22, 2017 I have spent the last two years fighting in the ad-blocking trenches, so have fielded many questions about Google’s recent announcement and what it means for publishers and ad blocking in the industry … Continue reading Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising
ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. Barry Levine on March 23, 2017 Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and candy/food maker … Continue reading It’s true: Smiling at an ad means sales will go up
Alexander Toll — March 9, 2017 — March 9, 2017 It’s 2017. People go across the city with Uber, and across the country with AirBnb. They clean their houses with Handy, and walk their dogs with Rover. This is the gig economy; the term being thrown around by everyone from business writers to Hillary Clinton. … Continue reading The Gig Economy: What It Means for HR, and How You Can Make It Work
