Owen Ray — June 1, 2019 Follow @invoca — June 1, 2019 Goumbik / Pixabay The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering data, and they’re used by nearly all adtech and martech platforms. Smart cookie-blocking … Continue reading What the Death of Browser Tracking Cookies Means for Marketers: Part 1
Danielle Read — May 13, 2019 — May 13, 2019 What’s the metric you look for first when checking back in on an Instagram post? We hate to say it. But we all do it. It’s ‘Likes’, right? How many Likes did your competitor get? How quickly? How many more (or less) Likes are being … Continue reading Instagram Hiding Like Counts and What it Means for Brands
Marya Belanger — March 11, 2019 — March 11, 2019 At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile … Continue reading Google Switched to Mobile First Indexing – What it Means for 2019 SEO
Conor Bond — March 7, 2019 — March 7, 2019 (March 08, 2019) morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your … Continue reading Google to Sunset Average Position: Here’s What It Means
Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. Rex Briggs on December 28, 2018 AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more … Continue reading Voice-based AI means brands must take an omnichannel approach with consumers
Gee Ranasinha — December 25, 2018 Follow @KEXINO — December 25, 2018 What’s the single biggest problem smaller businesses have when marketing their product or service? Is it reach? Is the problem based on your finding it difficult to reach the right kinds of customers, in the right places, at the right time? Is it … Continue reading Better Business Marketing Means Having A Better Business
Ana Gotter — November 9, 2018 Follow @ana_gotter — November 9, 2018 Did you know that two years ago, Snapchat followed the path of Netflix and Hulu and the one Facebook is now on and created their first original show? If you missed it, you aren’t alone. Snapchat doesn’t have quite as many users as … Continue reading Your First Look at Snapchat’s Snap Originals & What It Means for You
Maria Breaux — August 26, 2018 — August 26, 2018 “Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To … Continue reading The California Consumer Privacy Act and What It Means for Digital Marketers
Susan Gilbert — August 16, 2018 Follow @SusanGilbert — August 16, 2018 How Google Algorithm Changes Will Affect Your Websites As the latest Google algorithm updates roll out this month many are concerned whether their website ranking will be the same? It’s important first to recognize that keyword research and SEO are not dead. These … Continue reading What the Latest Google Algorithm Update Means For Your Website
Ana Gotter — July 18, 2018 Follow @ana_gotter — July 18, 2018 Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s … Continue reading The Psychology of Color in Marketing & What It Means for Your Video Ads
