Tag Archives: Maximizing

Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs

Ashley Poynter — November 14, 2018 Follow @acegrl — November 14, 2018 Fintech companies have reached a tipping point and have pressed beyond the early stages of hype. According to the EY FinTech Adoption Index 2017, more than 20 markets are on the verge of mainstream adoption. The index notes that the adoption rate of … Continue reading Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs →

Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Snapchat Advertisement

By Joydeep Bhattacharya March 21st, 2018 Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat →

Maximizing conversion rates

Conversion Rate Optimization

Learn how to create a structured approach to improving online conversions to significantly impact both sales and ROI. Chris Sherman on March 6, 2018 Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more companies try to figure out a way to generate higher ROI from their existing online … Continue reading Maximizing conversion rates →

Strategies for Maximizing Employee Growth at Your Business

Business Development

Stephanie McGuinn — December 1, 2017 Follow @PIMidlantic — December 1, 2017 Among the key resources you have for supporting your business are your employees. Their growth and development play a significant role in your long-term success. With this in mind, it is important to set up an environment that allows them to exhibit their … Continue reading Strategies for Maximizing Employee Growth at Your Business →

3 strategies for maximizing your website UX

Web Design Guidelines

How can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores. Andy Paquin on November 3, 2017 As the World Wide Web continues to grow, we move into a future where everyone and everything has an online presence. Within the limited window of opportunity for … Continue reading 3 strategies for maximizing your website UX →

Maximizing the potential and value of your SEO team

SEO Strategy

Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand. Bobby Lyons on September 12, 2017 The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for … Continue reading Maximizing the potential and value of your SEO team →

Maximizing Google For Your Business

Google Business

by Brian Basilico June 2, 2016 Follow @bbasilicoJune 2, 2016 Have you ever gotten those emails about being #1 on Google? I get playful once in a while and email back with, “Dewd … I am number one on Google. Search ‘Interactive Marketing’ and my web page shows up! Search my name and I own … Continue reading Maximizing Google For Your Business →

Maximizing Profits With Better Inventory Management

Inventory Management

by Brian Stupp April 20, 2016 Follow @IOUFinancialApril 20, 2016 How Inventory Management Can Make or Break Your Small Business All small businesses are focused on driving sales in order to boost revenue, but businesses that sell goods rather than services have the unique challenge of managing their inventory in a way that maximizes their … Continue reading Maximizing Profits With Better Inventory Management →

Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing

Digital Marketing

Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. Jose Cebrian on February 15, 2016 at 10:20 am Every company has digital marketing challenges that are unique to their industry, their selling model (direct … Continue reading Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing →

Tips and Tools for Maximizing Conference ROI

Conference Business

by Corey McCarren December 22, 2015 Follow @CoreyMcCarrenDecember 22, 2015 As any small business owner or marketer knows, conference attendance is a big investment which can yield great returns. Achieving those returns is about smart attendance, from scheduling to pre-planning, to what you make of your leads when you are back in the office. Here … Continue reading Tips and Tools for Maximizing Conference ROI →