Find out what’s been added to the Email Marketing Periodic Table. Corey Patterson on December 8, 2021 Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to … Continue reading How email marketing is changing and what marketers should do about it
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap
Jared Atchison December 7, 2021 Are you interested in taking your eCommerce marketing strategy to the next level? Most business owners and marketers are, especially with the new year right around the corner. This is when we reassess our various strategies and learn how we can improve. The thing is, digital marketing can be complex, … Continue reading How to Take Your Ecommerce Marketing Strategy to the Next Level
Jared Atchison December 3, 2021 Social media marketing is one of the most powerful ways to connect with your audience and get more sales. When you consider that over 3.96 billion people use social media, this shouldn’t come as a surprise. The thing is, there are more marketing options and platforms than ever before. This … Continue reading 5 Ways to Boost Sales with Social Media Marketing
Expert says personalized communications is one way to help bridge the marketing and sales divide. Corey Patterson on December 2, 2021 For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways. And while this may have seemed difficult in the past, the evidence shows the dynamic … Continue reading How ABM strategies bring marketing and sales together
Polina Zakaryan December 4, 2021 Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Businesses must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels. As technology becomes … Continue reading Mobile App as a Marketing Channel
This survey will help you to find out how they feel your company is currently doing in relation to these principles. Stacey Ackerman on December 2, 2021 We recently updated the Agile Marketing Manifesto Values & Principles guide, which can drive an organization towards agility and serve as a basis for how we as agile … Continue reading Use this assessment to gauge team alignment with agile marketing values
Jock Breitwieser December 1, 2021 Snapchat is a social media platform that has grown by leaps and bounds over the past few years. It now boasts an active user base of more than 530 million, and an average of 3-7 minutes is spent on the app per session. Snapchat is a powerful social media marketing … Continue reading Snapchat Marketing: 10 Ways to Promote Your Brand
What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change? Steve Petersen on December 1, 2021 Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department. There are probably plenty of reasons why this may occur. One main reason is when … Continue reading Finding tech solutions for departments outside marketing
Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement. Pamela Parker on November 30, 2021 Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management … Continue reading How to decide if you need an account-based marketing platform
