Category Archives: eCommerce Marketing

Sink or Swim: Your Guide to Successful Pandemic Holiday e-Commerce

Andrew Madeira-Silva November 6, 2020 2020 has been the year of the layoff. In Europe, England has just announced another national lockdown while France, Germany, Belgium, and Ireland have shut down large portions of their societies. Meaning e-Commerce businesses are now in demand more than ever. All business owners need to be on high alert, … Continue reading Sink or Swim: Your Guide to Successful Pandemic Holiday e-Commerce

12 Aspects of E-Commerce Marketing That Need an Overhaul

Young Entrepreneur Council September 8, 2020 E-commerce marketing practices vary significantly based on industry, customer habits and the products being sold, but there are some key aspects that stay the same across the entire sector. To stay relevant and competitive, businesses need to regularly review and adjust their e-commerce marketing strategies for optimal engagement and … Continue reading 12 Aspects of E-Commerce Marketing That Need an Overhaul

May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

Walmart brought in more online revenue than eBay in May for the fist time. Greg Sterling on June 15, 2020 Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and … Continue reading May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces