Richard Hammond November 23, 2021 In 2011, retail was still a viable route to market for most luxury brands. Internet sales were rising but, at that time, online shoppers were reluctant to purchase expensive items sight unseen over the internet. That reluctance has now all but disappeared. Around £17bn work of luxury goods are sold … Continue reading How to Do Digital Marketing for Luxury Brands
Kaleigh Bulford November 23, 2021 As more and more businesses take their products and offerings online, the demand for digital unicorns and strategy gurus goes up. As a result, digital marketing as an industry is exploding. But is it the right industry for you? If you’re considering a career in digital marketing, you’re in the … Continue reading Everything You Wanted to Know About a Career in Digital Marketing
Bob Van Rossum November 22, 2021 Much has been written about “The Great Resignation”, so we’re going to pile on with some observations of our own. It’s been reported that nearly half of all full-time employees are either actively looking for or considering a new job search. As the leading chief marketing officer executive search … Continue reading Fact or Fiction? Marketing Executive Search Firm Highlights the Great Resignation
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from “MarTech’s agile marketing for teams” e-book shows. Stacey Ackerman on November 19, 2021 The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download … Continue reading Effective planning is essential in agile marketing
Arik Hanson November 20, 2021 A couple weeks ago, I joined Life Time, a health club here in Minneapolis. It’s a bit of a lifestyle decision for me as I wanted to get healthier about my eating, take my workout routine to the next level and work in a spot that wasn’t my home office. … Continue reading Your Social Media Marketing Can Only Impact So Much
4 Emerging Marketing Strategies to Try in 2022 by Eric Woodson , November 19, 2021 As leaders are just about to see the benefits of this year’s marketing decisions, they soon realize it’s time to start planning marketing strategies for 2022. As the economic recovery gains momentum, hopefully marketers will find themselves with a more … Continue reading 4 Emerging Marketing Strategies to Try in 2022
Jomer Gregorio November 19, 2021 The beginning of 2021 was hopeful for many businesses, especially with the rollout of vaccines and the easing of restrictions. These efforts to safely resume normal operations despite the COVID-19 pandemic are seen as the key toward global economic recovery. Indeed, the novel coronavirus outbreak brought new challenges for enterprises, … Continue reading Content Marketing Trends 2021 – Mid-Year Report [Infographic]
Once Covid Hit, Companies Pivoted Their Marketing Strategies by Nina Lentini , Staff Writer @Nina_Lentini, November 19, 2021 In case you missed Thursday’s column, let me introduce myself, although some of you I’ve surely met and mingled with already. I will be subbing for your regular insider, Laurie Sullivan, over the next few weeks. I won’t … Continue reading Once Covid Hit, Companies Pivoted Their Marketing Strategies
Marketers need to develop digital strategies that can weather and adapt to our ever-changing world. Corey Patterson on November 18, 2021 The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious … Continue reading How to future-proof your digital marketing strategy
